Family Segment Digital Marketing Manager

SM Supermalls; Manila; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

SM Supermalls is seeking a marketing professional to lead family-segment strategy, campaign development, and performance evaluation from the Head Office at MOA Square, Pasay City. The role requires 5+ years in Marketing, Communications, or Public Relations and a relevant bachelor’s degree.

You will transform consumer insights into engaging digital content and seasonal campaigns, collaborate with Marketing Operations, and ensure robust project documentation with executive-level reporting for

Qualifications

• At least 5 years of related experience in Marketing, Communication or Public Relations.
• Bachelor’s degree in Marketing, Journalism, Advertising, Business Administration, or related field.
• Strong interpersonal, analytical, and presentation skills.

Responsibilities

• Develop and manage family-segment strategic marketing direction to enhance profitability of mall operations.
• Execute segment marketing in line with the company standards and initiatives.
• Convert insights into daily digital content and seasonal campaigns to boost family engagement.
• Collaborate with Marketing Operations to gather insights for campaign development.
• Document projects and provide accurate reports to head for monitoring and decision making.

Skills

Interpersonal skills

Analytical skills

Presentation skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Journalism

Bachelor's degree in Advertising

Bachelor's degree in Business Administration

Bachelor's degree in Communication Arts

Job description

SM Supermalls is seeking a marketing professional to lead family-segment strategy, campaign development, and performance evaluation from the Head Office at MOA Square, Pasay City. The role requires 5+ years in Marketing, Communications, or Public Relations and a relevant bachelor’s degree.

You will transform consumer insights into engaging digital content and seasonal campaigns, collaborate with Marketing Operations, and ensure robust project documentation with executive-level reporting for