Mall Marketing Campaign Lead

SM Supermalls; Quezon City; On-site; PHP 500,000 - 800,000; Full time

Job summary

SM Supermalls seeks a proactive Marketing Manager to coordinate mall promotions and family-centered campaigns. You will lead cross‑functional teams, craft digital and print media plans, and partner with tenants and brands to maximize reach and foot traffic.

The role emphasizes data-driven optimization, stakeholder management, and engaging experiences across SM malls in the Philippines. A strong focus on customer engagement and results will drive ongoing business growth.

Qualifications

• Experience creating and executing retail mall marketing campaigns.
• Strong ability to analyze campaign results and optimize strategies.
• Excellent cross-functional collaboration with tenants, brands, and suppliers.

Responsibilities

• Develop and execute marketing campaigns and events to drive mall promotions and customer engagement.
• Create and implement advertising and digital media plans to enhance brand visibility and reach.
• Build and maintain partnerships with tenants, brands, suppliers, and organizations to support marketing goals.
• Monitor campaign performance and ensure proper documentation for continuous improvement and compliance.
• Pursue learning and development opportunities to enhance skills and contribute to organizational talent growth.

Skills

Campaign Management

Digital Advertising

Brand Partnerships

Analytics & Reporting

Content Creation

Customer Engagement

Job description

SM Supermalls seeks a proactive Marketing Manager to coordinate mall promotions and family-centered campaigns. You will lead cross‑functional teams, craft digital and print media plans, and partner with tenants and brands to maximize reach and foot traffic.

The role emphasizes data-driven optimization, stakeholder management, and engaging experiences across SM malls in the Philippines. A strong focus on customer engagement and results will drive ongoing business growth.