Marketing Manager (Digital Marketing)

SM Supermalls; Manila; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

SM Supermalls is seeking a marketing professional to lead family-segment strategy, campaign development, and performance evaluation from the Head Office at MOA Square, Pasay City. The role requires 5+ years in Marketing, Communications, or Public Relations and a relevant bachelor’s degree.

You will transform consumer insights into engaging digital content and seasonal campaigns, collaborate with Marketing Operations, and ensure robust project documentation with executive-level reporting for

Qualifications

• At least 5 years of related experience in Marketing, Communication or Public Relations.
• Bachelor’s degree in Marketing, Journalism, Advertising, Business Administration, or related field.
• Strong interpersonal, analytical, and presentation skills.

Responsibilities

• Develop and manage family-segment strategic marketing direction to enhance profitability of mall operations.
• Execute segment marketing in line with the company standards and initiatives.
• Convert insights into daily digital content and seasonal campaigns to boost family engagement.
• Collaborate with Marketing Operations to gather insights for campaign development.
• Document projects and provide accurate reports to head for monitoring and decision making.

Skills

Interpersonal skills

Analytical skills

Presentation skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Journalism

Bachelor's degree in Advertising

Bachelor's degree in Business Administration

Bachelor's degree in Communication Arts

Job description

5 - 8 Years

Job Description

To successfully develop, implement and manage strategic marketing plans, campaigns, and programs specificallyfor the family segment to contribute to the overall profitability of mall operations and of the entire organization.

DUTIES & RESPONSIBILITIES

FAMILY SEGMENT STRATEGIC DIRECTION

• Scientifically research about the targetsegment to properly identify and implementeffective consumer insight-based segmentmarketing programs, initiatives andcampaigns that would result to significantcontent creation and flow efficiency.
• Execute strategic segment marketing inaccordance with the company’s standards.

CAMPAIGN DEVELOPMENT & MANAGEMENT

• Convert segment market insights into dailydigital content and seasonal campaigns thatwould highly engage the family segmentand increase their brand love for SMSupermalls.
• Collaborate with Marketing Operations forother insights that would help the campaigndevelopment.

PERFORMANCE METRICS & EVALUATION

• Ensure existing and accomplished projectsare properly documented in order.
• Provide the Immediate Head an accuratereport for monitoring and updating purpose,and as well as to guide management indecision making.

EXPERIENCE & EDUCATIONAL REQUIREMENTS

• With at least 5 years of related experience in all areas of Marketing, Communication, Public Relations
• Graduate of Bachelor's degree in Marketing, Journalism, Advertising, Business Administration, Communication Arts, or any related course
• Required skills: high level of interpersonal skills, analytical skills, presentation skills

WORK LOCATION

• Candidates must be willing to be assigned at the Head Office - MOA Square, Pasay City

SM Supermalls is one of Southeast Asia’s largestmall developers and operators, with 90 malls in the Philippines and 9 in China.It is owned by the publicly listed SM Prime Holdings, Inc., one of the region’slargest integrated property developers.With an average daily foot traffic of 4.5 millionin the Philippines and 300,000 in China, plus over 20,000 tenant stores, joinus in shaping experiences loved by both employees and the communities we serve.