Digital Advertising Specialist – PPC & Paid Social - AU Client

Mintrix Business Advisory; Manila; Remote; PHP 402,000 - 670,000; Full time

Job summary

Mintrix Business Advisory seeks a Digital Advertising Specialist to manage and optimize online campaigns across Google, Facebook and Instagram. The role is hands-on, requiring independence, multi-project management and practical paid digital marketing experience.

The successful candidate will plan campaigns, monitor performance, analyze results and identify ways to improve lead generation and campaign effectiveness, with opportunities to grow into workflow coordination and team support as the

Qualifications

• At least three years of professional experience in paid digital advertising.
• Practical experience managing Google and Meta advertising campaigns.
• Knowledge of keyword research, audience targeting, campaign budgets and performance analysis.
• Experience managing advertising activities for multiple businesses or accounts.
• Working knowledge of conversion tracking and campaign measurement.
• Familiarity with Google Tag Manager, Google Analytics 4 and Meta Pixel.
• The ability to interpret campaign data and recommend appropriate actions.
• Strong written and spoken English communication skills.
• Good organisational skills and the ability to manage competing priorities.
• Confidence working independently in a remote environment.
• A practical understanding of AI applications in marketing.

Responsibilities

• Develop and manage advertising campaigns across Google and Meta platforms.
• Research relevant keywords, target audiences and competitor activity.
• Review campaign budgets, performance and lead generation results.
• Make adjustments to improve campaign effectiveness and advertising efficiency.
• Prepare advertising content, headlines and campaign recommendations.
• Monitor campaign results and identify areas requiring improvement.
• Maintain conversion measurement and tracking arrangements.
• Work with Google Tag Manager, Google Analytics and Meta Pixel.
• Prepare performance summaries and communicate findings.
• Investigate tracking discrepancies and coordinate necessary updates.
• Assist with digital marketing projects and campaign planning.
• Use AI applications to support research, content preparation and reporting.
• Maintain organised campaign records and documentation.
• Review existing processes and suggest practical improvements.
• Coordinate assigned activities and ensure work is completed on schedule.
• Assist with organising marketing tasks and project schedules.
• Support knowledge sharing and onboarding of new team members.
• Help monitor work progress and maintain consistent output quality.
• Take on additional coordination responsibilities as the team develops.

Skills

Paid advertising

Campaign planning

Performance analysis

Independent working

Remote collaboration

Education

3+ years paid ads experience

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Meta Pixel

Looker Studio

Google Workspace

Basecamp

ChatGPT

Claude

Gemini

Job description

About the Opportunity

We are seeking a skilled Digital Advertising Specialist to manage and improve online advertising activities across Google, Facebook and Instagram.

The successful applicant will be responsible for planning campaigns, monitoring advertising performance, analysing results and identifying ways to improve lead generation and campaign effectiveness.

This is a hands-on role for someone who can work independently, manage multiple projects and bring practical experience in paid digital marketing. There will also be opportunities to take on additional responsibilities in workflow coordination and team support as the business grows.

What You Will Be Doing

Digital Campaign Management

• Develop and manage advertising campaigns across Google and Meta platforms.

• Research relevant keywords, target audiences and competitor activity.

• Review campaign budgets, performance and lead generation results.

• Make adjustments to improve campaign effectiveness and advertising efficiency.

• Prepare advertising content, headlines and campaign recommendations.

Analytics and Reporting

• Monitor campaign results and identify areas requiring improvement.

• Maintain conversion measurement and tracking arrangements.

• Work with Google Tag Manager, Google Analytics and Meta Pixel.

• Prepare performance summaries and communicate findings.

• Investigate tracking discrepancies and coordinate necessary updates.

Marketing Operations

• Assist with digital marketing projects and campaign planning.

• Use AI applications to support research, content preparation and reporting.

• Maintain organised campaign records and documentation.

• Review existing processes and suggest practical improvements.

• Coordinate assigned activities and ensure work is completed on schedule.

Team Support and Development

• Assist with organising marketing tasks and project schedules.

• Support knowledge sharing and onboarding of new team members.

• Help monitor work progress and maintain consistent output quality.

• Take on additional coordination responsibilities as the team develops.

Skills and Experience

To be successful in this position, you should have:

• At least three years of professional experience in paid digital advertising.

• Practical experience managing Google and Meta advertising campaigns.

• Knowledge of keyword research, audience targeting, campaign budgets and performance analysis.

• Experience managing advertising activities for multiple businesses or accounts.

• Working knowledge of conversion tracking and campaign measurement.

• Familiarity with Google Tag Manager, Google Analytics 4 and Meta Pixel.

• The ability to interpret campaign data and recommend appropriate actions.

• Strong written and spoken English communication skills.

• Good organisational skills and the ability to manage competing priorities.

• Confidence working independently in a remote environment.

• A practical understanding of AI applications in marketing.

Applicants should be able to discuss campaigns they have personally managed and explain the strategies and improvements they have implemented.

Software and Applications

Experience with the following tools will be useful:

• Google Ads

• Meta Ads Manager

• Google Analytics 4

• Google Tag Manager

• Meta Business Suite and Pixel

• Looker Studio

• Google Workspace

• Basecamp

• ChatGPT, Claude, Gemini or comparable AI applications

Additional Experience

Knowledge of SEO, website management, WordPress, Shopify, marketing automation or conversion optimisation will be an advantage.

Previous experience guiding colleagues, coordinating projects or supporting a marketing team is also beneficial.

Development Opportunities

As the business expands its marketing operations, this position may develop to include greater involvement in coordinating team activities, managing workflows and supporting the development of other marketing team members.

We are looking for someone who takes initiative, communicates effectively and is interested in growing their responsibilities alongside the business.