Digital Marketing Manager

Outsourced Global Staff; Philippines; A distancia; PHP 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Outsourced Global Staff is seeking a senior digital marketing specialist to own multi-channel campaigns, SEO, GBP management and AI-assisted reporting. The role emphasizes independent work, client-facing deliverables, and driving lead conversion from paid and organic channels.

You will work remotely with flexible collaboration across international clients, leveraging WordPress Elementor and analytics to optimize performance. Strong English writing and project coordination are essential.

Formación

• Minimum five years of hands-on digital marketing experience.
• Technical SEO skills with SEMrush/Ahrefs.
• Experience managing Google Ads and Meta Ads campaigns.
• Experience setting up Google Business Profiles.
• Hands-on with Mailchimp or ActiveCampaign.
• Proficient in using AI tools to improve output.
• Strong written English and adaptable tone.
• WordPress Elementor back-end management.
• Ability to build client-ready reports from data.
• Experience managing social media accounts.
• High attention to detail and time management.
• Comfortable working remotely with minimal supervision.

Responsabilidades

• Drive lead conversion through the website and optimize paid and organic performance.
• Own reporting to deliver clear client insights on results.
• Oversee SEO audits, on-page optimization and schema markup.
• Manage Google Business Profiles for clients and monitor local visibility.
• Coordinate email campaigns using Mailchimp or ActiveCampaign.
• Lead content, copywriting and social media across platforms.
• Leverage AI tools to speed up workflows while maintaining quality.
• Collaborate with clients and team for strategy and reporting.
• Support the agency principal with client communications as needed.

Conocimientos

Digital marketing

Technical SEO

Google Ads mgmt

Meta Ads mgmt

GBP management

Email marketing

AI tools

English writing

WordPress Elementor

Social media Mgmt

Attention to detail

Time management

Remote work autonomy

Herramientas

SEMrush

Ahrefs

Mailchimp

ActiveCampaign

WordPress Elementor

Google Analytics 4

Google Search Console

Hotjar

Microsoft Clarity

Descripción del empleo

About Us:

Outsourced. ph is a leading ISO-certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1,000 talented professionals.

ABOUT THE ROLE

This is a newly created role and a key first hire for the agency. We are looking for an experienced, self-sufficient specialist who can work independently across a broad range of digital disciplines, manage competing priorities and deliver consistently high-quality output with minimal supervision. This role goes beyond execution. We need someone who can drive lead conversion through the website, own paid and organic performance, leverage AI tools intelligently across the workflow, and produce reporting that gives clients genuine clarity on their results. You will be the engine of the agency's digital delivery, with the opportunity to grow into a team lead position as the business scales. The right person takes ownership of their work, communicates proactively and understands what it means to produce results, not just activity.

KEY RESPONSIBILITIES

• Search Engine Optimisation
  • Technical SEO audits, on-page optimisation, keyword research and schema markup
  • Identifying and resolving technical issues that affect search performance
  • Improving website performance to support lead conversion
• Google Business Profile Management
  • Setting up, optimising and maintaining Google Business Profiles for clients
  • Managing reviews, posts, Q&A and profile accuracy across locations
  • Monitoring local search performance and identifying opportunities to improve local visibility
• Paid Digital Advertising
  • Managing and optimising Google Ads campaigns across search and display
  • Running and refining Meta Ads campaigns (Facebook and Instagram)
  • Monitoring budgets, bid strategies and audience targeting to drive qualified leads
• Website Performance and Lead Conversion
  • Identifying opportunities to improve website conversion rates
  • Working within WordPress (Elementor) to implement on-page improvements
  • Running basic A/B tests on landing pages, calls to action and page layouts
  • Using tools such as Hotjar or Microsoft Clarity to understand user behaviour and inform improvements
• AI Leveraging and Citation Tracking
  • Actively using AI tools (such as ChatGPT, Claude, Gemini and Perplexity) to improve the speed and quality of content, research and reporting workflows
  • Monitoring and reporting on AI-generated citation appearances, including brand mentions and client content surfaced in AI search responses (ChatGPT, Gemini, Perplexity and similar platforms)
  • Keeping across developments in AI search and generative engine optimisation (GEO), and bringing recommendations to the team
  • Identifying where AI tools can reduce manual workload without compromising quality
• Reporting and Analytics
  • Building and maintaining monthly performance reports across SEO, paid channels, GBP and social media
  • Using tools such as Google Analytics 4, Google Search Console and SEMrush
  • Email Marketing
    • Building and managing email marketing campaigns, including setup, copywriting, audience segmentation and scheduling
    • Monitoring open rates, click-through rates and conversion performance, and refining campaigns accordingly
    • Working within platforms such as Mailchimp, ActiveCampaign or similar
  • Social Media Management
    • Content scheduling, community engagement and caption writing across LinkedIn, Instagram and Facebook
    • Developing platform strategy aligned with each client's audience and objectives
    • Basic video editing or short-form content production for Reels and Stories
  • Content and Copywriting
    • Blog articles, website copy, email campaigns, case studies and supporting documentation
    • Well-researched, engaging copy tailored to specific industries and target audiences
  • Competitor Analysis and Market Research
    • Conducting regular competitor audits across search, paid and social channels
    • Identifying market gaps and opportunities to inform client strategy
  • Client Communication Support
    • Preparing briefs, status updates and presentation-ready decks for client reporting
    • Supporting the agency principal with clear written communication to clients as needed
  • Graphic Design (Supporting)
    • On-brand assets for social media, digital advertising and general marketing collateral
    • Proficiency in Adobe InDesign or the broader Adobe Creative Suite is preferred but not essential

  SKILLS AND EXPERIENCE REQUIRED

  • Minimum five years of hands-on experience in a digital marketing role
  • Demonstrated technical SEO skills with working knowledge of SEMrush, Ahrefs or similar platforms
  • Proven experience managing and optimising Google Ads and Meta Ads campaigns
  • Experience setting up and managing Google Business Profiles
  • Hands-on experience with email marketing platforms such as Mailchimp or ActiveCampaign
  • Comfortable using AI tools in a professional setting to improve output and efficiency
  • Strong written English with the ability to adapt tone and style for different industries and audiences
  • Competent in WordPress Elementor back-end management
  • Ability to build clear, client-ready reports from raw data, including emerging AI visibility metrics
  • Experience managing social media accounts across multiple platforms
  • Strong attention to detail and time management
  • Comfortable working autonomously in a remote environment with minimal day-to-day supervision

  NICE TO HAVE

  • Experience working with or for an Australian client base
  • Familiarity with Asana or similar project management tools
  • Experience with CRM or marketing automation tools such as HubSpot or ActiveCampaign
  • Familiarity with heat mapping or UX tools such as Hotjar or Microsoft Clarity
  • Understanding of GA4 beyond basic reporting, including custom events and funnel analysis
  • Awareness of generative engine optimisation (GEO) and AI search trends
  • Basic video editing skills for short-form social content
  • Experience with project coordination across a small agency team
  • Proficiency in Adobe InDesign or Creative Suite

  Work Schedule and Location

  • Work Schedule: 6am to 3pm PH
  • Work Location: WFH

  Note: As part of our recruitment process, we conduct background checks on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.