WFH PPC Specialist (Google Ads & Bing Ads)

BruntWork; Cebu City; Remote; PHP 450,000 - 750,000; Full time

Job summary

BruntWork is seeking an experienced SEM Specialist to manage and optimise paid search campaigns across Google Ads and Microsoft Advertising, focusing on generating qualified leads and achieving CPA/ROAS goals.

You will collaborate with marketing, sales, and call centres to drive improvements in lead quality and conversions, while maintaining accurate conversion tracking and reporting. The role requires strong analytical skills and hands-on experience with GTM/GA4 and Looker Studio.

Qualifications

• 3+ years hands-on experience managing Google Ads campaigns, preferably lead generation.
• Experience with Bing Ads or Microsoft Advertising.
• Experience with Performance Max, Demand Gen, and AI Max for Search.
• Hands-on with GTM, GA4, Microsoft UET and offline imports.
• Strong analytical skills for improving lead quality and performance.

Responsibilities

• Manage Google Ads and Microsoft Advertising campaigns to generate qualified leads and achieve CPA targets.
• Develop campaign strategies aligned with lead volume, CPA, ROAS and lead-to-sale conversion goals.
• Build and optimise Search campaigns including Performance Max, Demand Gen and AI Max for Search.
• Set up and maintain conversion tracking via GTM, GA4, UET, offline conversions and CRM integrations.
• Collaborate with marketing, sales and call centre teams to improve messaging and conversion rates.
• Prepare performance reports for stakeholders and recommend actionable next steps.

Skills

Google Ads management

Microsoft Advertising

GTM & GA4

Excel/Sheets analytics

Campaign strategy & bidding

Reporting tools (Looker Studio)

Stakeholder collaboration

Tools

Google Ads

Microsoft Advertising

Google Tag Manager

GA4

Looker Studio

Job description

About the role

Join the team as an experienced SEM Specialist responsible for managing and optimising paid search campaigns across Google Ads and Microsoft Advertising. The role focuses on generating qualified leads, achieving target cost-per-acquisition and ROAS goals, improving lead-to-sale conversion rates, and ensuring accurate conversion tracking. You will collaborate with marketing, sales, and call centre teams to turn campaign data into actionable improvements. The schedule is Monday to Friday, 9:00 AM to 5:00 PM Melbourne Time, with a 30-minute paid break and 37.5 work hours per week.

Key responsibilities

• Manage, monitor, and optimise Google Ads and Microsoft Advertising campaigns to generate qualified leads and achieve CPA targets.

• Develop and implement campaign strategies aligned with qualified lead volume, CPA, ROAS, and lead-to-sale conversion goals.

• Build and optimise Google Search, Performance Max, Demand Gen, and AI Max for Search campaigns where appropriate.

• Manage Microsoft Search campaigns and other relevant Microsoft Advertising formats.

• Conduct keyword research and analysis based on search volume, competition, relevance, and lead-generation potential.

• Optimise bidding strategies, budgets, audience signals, negative keywords, ad copy, campaign settings, and creative assets.

• Set up and maintain conversion tracking using Google Tag Manager, Google Analytics 4, Microsoft UET, enhanced conversions, CRM integrations, and offline conversion imports.

• Use call centre and CRM data to optimise campaigns for qualified leads and completed sales.

• Monitor advertising spend, budget pacing, conversion volume, campaign performance, and tracking accuracy.

• Review search terms and placements, identify underperforming campaigns, and implement performance improvements.

• Write, test, and refresh ad copy and creative assets while recording campaign changes, tests, and results.

• Work with marketing, sales, and call centre teams to improve messaging, lead quality, and conversion rates.

• Prepare performance reports, present findings clearly to non-specialist stakeholders, and recommend actionable next steps.

• Review campaign performance daily and weekly, lead quality fortnightly, KPIs monthly, and account structure and strategy quarterly.

• Keep up to date with Google Ads and Microsoft Advertising features, updates, and best practices.

• Obtain reporting manager approval before launching new campaigns or making significant budget changes.

What we're looking for

• At least 3 years of hands-on experience managing Google Ads campaigns, preferably in lead generation.

• Practical experience managing paid search campaigns on Bing Ads or Microsoft Advertising.

• Experience with Google Search and automated campaign types such as Performance Max, Demand Gen, and AI Max for Search.

• Hands-on experience with Google Tag Manager, GA4, Microsoft UET, enhanced conversions, and offline conversion imports.

• Strong analytical skills and the ability to use campaign insights to improve lead quality and performance.

• Proficiency in Excel or Google Sheets and reporting tools such as Looker Studio or similar platforms.

• Knowledge of paid search strategy, keyword research, competitor analysis, conversion tracking, attribution, budget management, bid optimisation, and A/B testing.

• Strong problem-solving, attention to detail, communication, and stakeholder collaboration skills.

• Google Ads and Microsoft Advertising certifications are preferred.

• Experience in B2B lead generation, comparison or quote-based businesses, sales or call centre collaboration, landing page optimisation, CRO, CRM integrations, call tracking, offline sales attribution, automated bidding, and first-party data is advantageous.