Remote Google Ads & Meta Ads Specialist (Future Team Coordinator) - AU Client

Mintrix Business Advisory; Manila; Remote; PHP 600,000 - 900,000; Full time

Job summary

Mintrix Business Advisory is seeking a senior Google Ads and Meta Ads Specialist to lead paid campaigns with minimal supervision after onboarding. This hands-on role starts with campaign management and optimisation and grows into team coordination as the team expands.

You will manage Google Ads and Meta Ads for multiple clients, implement tracking via Google Tag Manager and Meta Pixel, and use AI tools to improve copy, planning and reporting. Remote-ready, independent work encouraged.

Qualifications

• At least 3 years' hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of PPC strategy, campaign structure, audience targeting, conversion tracking, optimisation and reporting.
• Experience managing campaigns for multiple clients, from planning through to optimisation.
• Practical experience implementing Google Ads tags and conversion tracking using Google Tag Manager.
• Experience setting up the Meta Pixel and monitoring conversion tracking.
• Strong English communication, organisation and time management skills.
• Ability to manage competing priorities and work independently in a remote environment.
• Leadership potential and an interest in coordinating people and workflows.
• Proficiency using AI tools in digital marketing workflows.

Responsibilities

• Create, launch, manage and optimise Google Ads campaigns.
• Create, launch, manage and optimise Meta Ads campaigns across Facebook and Instagram.
• Research keywords, audiences and competitors.
• Monitor performance, analyse campaign data and recommend improvements.
• Improve lead quality, conversion rates and return on ad spend.
• Prepare regular performance reports and insights.
• Implement and maintain Google Ads tags and conversion tracking through Google Tag Manager.
• Set up the Meta Pixel and monitor Meta conversion tracking.
• Follow established campaign processes and contribute to improving them.
• Use AI tools to support ad copy, research, planning, analysis and reporting.
• Support broader digital marketing initiatives as needed.

Skills

PPC strategy

Campaign management

English communication

Time management

Independent work

Leadership potential

AI tools in marketing

Analytics & reporting

Tools

Google Ads

Meta Business Suite

Google Analytics

Google Tag Manager

Looker Studio

Basecamp

Google Workspace

AI tools (ChatGPT/Claude/Gemini)

Job description

About the role

We're looking for an experienced Google Ads and Meta Ads Specialist who can manage successful paid advertising campaigns with minimal supervision after onboarding.

This is a senior, hands-on role - not an entry-level digital marketing position. You'll start with campaign management and optimisation, then have the opportunity to grow into a team coordination role as the team expands.

Key responsibilities

• Create, launch, manage and optimise Google Ads campaigns.

• Create, launch, manage and optimise Meta Ads campaigns across Facebook and Instagram.

• Research keywords, audiences and competitors.

• Monitor performance, analyse campaign data and recommend improvements.

• Improve lead quality, conversion rates and return on ad spend.

• Prepare regular performance reports and insights.

• Implement and maintain Google Ads tags and conversion tracking through Google Tag Manager.

• Set up the Meta Pixel and monitor Meta conversion tracking.

• Follow established campaign processes and contribute to improving them.

• Use AI tools to support ad copy, research, planning, analysis and reporting.

• Support broader digital marketing initiatives as needed.

As the team grows, you may also coordinate workflows, delegate tasks, support onboarding and training, and help maintain accountability across team projects.

Essential requirements

• At least 3 years' hands-on experience managing Google Ads and Meta Ads campaigns.

• Strong knowledge of PPC strategy, campaign structure, audience targeting, conversion tracking, optimisation and reporting.

• Experience managing campaigns for multiple clients, from planning through to optimisation.

• A track record of measurable results, with examples you can discuss.

• Practical experience implementing Google Ads tags and conversion tracking using Google Tag Manager.

• Experience setting up the Meta Pixel and monitoring conversion tracking.

• Strong English communication, organisation and time management skills.

• Attention to detail, initiative and accountability.

• Ability to manage competing priorities and work independently in a remote environment.

• Leadership potential and an interest in coordinating people and workflows.

• Proficiency using AI tools in digital marketing workflows.

Applicants whose experience is limited to courses or learning, without real-world campaign management, will not be considered.

Platforms and tools

Experience with these platforms is desirable:

• Google Ads and Meta Business Suite

• Google Analytics and Google Tag Manager

• Looker Studio

• Basecamp and Google Workspace

• ChatGPT, Claude, Gemini or similar AI tools

Desirable experience

Experience with SEO, conversion rate optimisation, WordPress, Shopify, website project coordination or marketing automation is an advantage.

Growth opportunity

You'll learn the organisation's systems and campaign methods, become its primary paid advertising specialist, and have the opportunity to progress into a Team Coordinator role. The role may also involve helping onboard and support future remote team members.