Digital Marketing Specialist – Paid Ads & Design (Makati)

Cooee Inc.; Makati; Sur place; PHP 300 000 - 600 000; Plein temps

Résumé du poste

Cooee Inc. in Makati is seeking a Digital Marketing Specialist – Paid Ads & Design to support digital advertising, creative production, and day-to-day marketing activities.

Working with the Marketing Team and General Manager, you will help turn campaign plans into paid advertisements, visual content, and coordinated marketing activities. Our Australian partner designs, installs, and maintains electrical, security, and communications solutions.

Qualifications

• 2–4 years of graphic design and short-form video editing experience, with media buying experience ideally in Meta Ads.
• A portfolio showing actual advertisements and social content beyond logo design.
• Strong skills in Canva or Adobe Photoshop/Illustrator and video editing software such as CapCut or Premiere Pro.
• Good organisation and ability to deliver on schedule without constant follow-up.
• Clear written English and confidence in raising concerns when something is not working.
• Regular daily use of AI tools (ChatGPT, Claude, or similar) and an interest in further learning.
• Background in trades, construction, home services, or working with Australian customers is an advantage.
• HubSpot, LinkedIn, or WordPress experience is a plus.

Responsabilités

• Create and launch Facebook and Instagram lead campaigns per GM's instructions.
• Walk the GM through new campaigns via Loom before launch.
• Regularly review campaign performance and redistribute budgets within limits.
• Identify advertising issues, including rejected ads and tracking problems.
• Develop advertisements and social content from provided images and footage.
• Edit reels and short videos with captions, music, and logos.
• Deliver content in 1:1, 4:5, and 9:16 formats.
• Coordinate with the videographer before shoots to capture usable content.
• Schedule weekly posts from the content calendar with Australian English captions.
• Publish updates and project images on Google Business Profiles (Perth/Geraldton) and request reviews.
• Ensure online leads are entered in HubSpot as deals with proper source/service tags.
• Keep testimonials and content pinned; prepare weekly performance reports.

Connaissances

Meta Ads

Graphic design

Video editing

Content planning

English communication

Outils

Meta Ads

Canva

Adobe Photoshop

Illustrator

CapCut

Premiere Pro

HubSpot

WordPress

LinkedIn

Description du poste

ROLE SNAPSHOTS:

• Full-time | Day Shift | Onsite (Makati Office): 901-C, 9th Floor, Vicente Madrigal Building, 6793 Ayala Avenue, Makati City, Philippines

• Hands-on experience running and optimising Meta Ads (Facebook and Instagram).

• Experience managing lead generation campaigns, budgets, and cost per lead.

• 2 - 4 years of graphic design and short-form video editing experience.

• Proficiency in Canva/Adobe and video editing tools.

• Portfolio showing actual ads, social content, and ideally campaign results.

• Internal Position: Graphic Designer and Marketing Coordinator

About the role:

We are looking for a Digital Marketing Specialist – Paid Ads & Design to support digital advertising, creative production, and day-to-day marketing activities. Working with the Marketing Team and General Manager, you will help turn campaign plans into paid advertisements, visual content, and coordinated marketing activities.

Our Australian partner designs, installs, and maintains electrical, security, and communications solutions.

What you’ll be working on:

Digital Advertising & Campaign Management

• Create and launch Facebook and Instagram lead campaigns based on the General Manager's written audience, budget, placement, and lead form instructions.

• Walk the General Manager through new campaigns using a short Loom recording before launch.

• Regularly review campaign performance, stop ineffective ads, and redistribute budgets within the approved limits.

• Identify and communicate advertising issues, including rejected ads, increasing costs, and tracking problems.

Creative Design & Video Production

• Develop advertisements and social content using job site images and raw footage.

• Edit reels and short videos, including cuts, captions, music, and logos.

• Produce before-and-after visuals, client testimonials, carousels, and social media graphics.

• Deliver content in the required 1:1, 4:5, and 9:16 formats.

• Follow brand guidelines for logos, colours, fonts, and authentic project imagery rather than stock-style visuals.

• Create AI-assisted content when new footage is unavailable, while avoiding generic AI imagery.

• Coordinate with the videographer before shoots to capture suitable advertising content.

Marketing Coordination & Reporting

• Schedule weekly Facebook and Instagram posts from the content calendar, using clear Australian English captions.

• Publish updates and project images on the Perth and Geraldton Google Business Profiles and request reviews from satisfied customers.

• Ensure online leads are entered in HubSpot as deals with appropriate source and service tags.

• Keep current testimonials, project walkthroughs, and team content pinned.

• Prepare weekly written reports covering published content, upcoming posts, advertising expenditure, lead volume, and cost per lead.

What we’re looking for:

• 2 - 4 years of graphic design and short-form video editing experience, with media buying experience ideally in Meta Ads.

• A portfolio demonstrating actual advertisements and social media content beyond logo design.

• Strong skills in Canva or Adobe Photoshop/Illustrator and video editing software such as CapCut or Premiere Pro.

• Good organisation, reliability, and ability to deliver work on schedule without constant follow-up.

• Clear written English and confidence in raising concerns when something is not working.

• Regular daily use of AI tools, including ChatGPT, Claude, or similar, and an interest in further learning.

• Background in trades, construction, home services, or working with Australian customers is an advantage.

• HubSpot, LinkedIn, or WordPress experience is a plus.