Google Ads and Meta Ads Expert with Au experience

My Online Staff; Philippines; Remote; PHP 446,000 - 781,000; Full time

Job summary

My Online Staff is seeking a results-driven Google Ads & Meta Ads Expert to plan, execute, manage, and optimize paid campaigns across Google and Facebook/ Instagram. You will collaborate with clients to develop data-driven strategies that increase awareness, generate qualified leads, and maximize ROAS.

The role is permanent and work-from-home with Australian business hours. Candidates should have hands-on experience, strong analysis skills, and be comfortable communicating in English with

Qualifications

• Minimum of 3 years hands-on experience managing Google Ads and Meta Ads campaigns.
• Proven ability to scale campaigns with strong data analysis and optimization skills.
• Experience with conversion tracking, GA4, GTM, and Meta Pixel.
• Proficient in interpreting ROAS, CPA, CPC, CTR and other metrics.

Responsibilities

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, YouTube and remarketing.
• Develop, test, and optimize Meta ads across Facebook and Instagram with A/B testing.
• Set up and monitor tracking with GTM, GA4, Google Ads and Meta Pixel; report insights and actions.

Skills

Google Ads

Meta Ads

GA4

Tag Manager

ROAS optimization

Tools

Google Tag Manager

GA4

Meta Pixel

Job description

My Online Staff is excited to offer a Permanent work-from-home position with an Australian morning shift, allowing you to enjoy your evenings. Join our non-toxic culture where your well-being is our priority.

With My Online Staff, You Accomplish More While Juggling Less!

At My Online Staff, we’re transforming the virtual workplace by helping companies achieve more with our skilled remote team. Our exceptional staff in the Philippines thrive in a supportive environment, reaching their highest potential.

Why Choose Us?

• Permanent Work from Home: Enjoy the flexibility and comfort of working from your own home.
• Australian Morning Shift: Perfect for those who prefer early hours and love having their evenings free.
• Non-Toxic Culture: Be part of a positive and respectful work environment.
• Supportive Team: Work with a team that supports your growth and success.
• No weekend work: Enjoy your weekends off to relax and recharge. Spend time with your family and loved ones.

About the Role

We are seeking a results-driven Google Ads & Meta Ads Expert to plan, execute, manage, and optimize paid advertising campaigns across Google and Meta platforms (Facebook and Instagram). The ideal candidate has strong hands-on experience in digital advertising, campaign strategy, audience targeting, budget management, and performance analysis.

You will work closely with the client to develop data-driven advertising strategies that increase brand awareness, generate qualified leads, improve conversions, and maximize return on ad spend (ROAS).

Key Responsibilities

1. Google Ads Management

• Plan, launch, manage, and optimize Google Ads campaigns, including Search, Display, Performance Max, YouTube, and remarketing where applicable. Conduct keyword research, competitor analysis, and search intent analysis. Develop effective ad copy, keyword strategies, bidding strategies, and audience targeting. Monitor campaign performance and optimize cost per click (CPC), cost per acquisition (CPA), conversion rates, and ROAS. Manage campaign budgets to maximize results and minimize wasted advertising spend.

2. Meta Ads Management

• Develop, launch, and optimize advertising campaigns across Facebook and Instagram. Create and test different ad creatives, copy, audiences, placements, and campaign strategies. Manage prospecting, retargeting, lead generation, and conversion campaigns. Implement A/B testing to identify high-performing ads and audience segments. Monitor campaign performance and make data-driven adjustments to improve results.

3. Tracking, Analytics & Reporting

• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), Google Ads conversion tracking, and Meta Pixel, including Conversions API where appropriate. Analyze campaign data and identify opportunities to improve performance. Prepare regular performance reports covering key metrics, campaign insights, and recommendations. Monitor lead quality and conversion performance, not just clicks and impressions. Identify underperforming campaigns and implement corrective actions.
• Develop paid advertising strategies aligned with the client's business objectives. Collaborate with the client and relevant team members on landing pages, offers, creatives, and conversion optimization. Stay up to date with advertising platform updates, industry trends, and best practices. Provide strategic recommendations to improve lead generation, customer acquisition, and advertising efficiency. Manage multiple campaigns and priorities while meeting agreed performance targets.

Qualifications & Requirements

• Minimum of 3 years of hands-on experience managing Google Ads and Meta Ads campaigns. Proven track record of managing paid advertising campaigns and improving performance. Strong understanding of campaign structure, audience targeting, keyword research, bidding strategies, and budget allocation. Experience with conversion tracking, GA4, Google Tag Manager, and Meta Pixel. Proficiency in analyzing campaign data and translating insights into actionable strategies. Strong knowledge of key performance metrics, including ROAS, CPA, CPC, CTR, CPM, and conversion rate. Excellent written and verbal English communication skills. Ability to work independently, manage deadlines, and communicate campaign updates clearly. Reliable internet connection and a suitable work-from-home setup. Availability to work in alignment with Australian business hours.

Preferred Qualifications

• Experience working with Australian businesses or clients. Experience in lead generation, e-commerce, or service-based advertising campaigns. Familiarity with landing page optimization, CRM integrations, and marketing automation tools. Experience managing substantial advertising budgets across multiple accounts. A portfolio of campaigns, case studies, or performance reports demonstrating measurable results. Relevant Google Ads certifications or Meta Blueprint credentials.

Key Performance Indicators (KPIs)

Performance will be evaluated based on agreed campaign objectives, including:

• Improvement in ROAS and overall advertising efficiency. Reduction in cost per lead (CPL) or cost per acquisition (CPA), where applicable. Growth in qualified leads, conversions, or sales. Achievement of agreed campaign performance targets and budget utilization. Accuracy and reliability of tracking, analytics, and reporting. Timely campaign optimization and delivery of actionable recommendations. Quality of communication, reporting, and collaboration with the client.

We look forward to receiving your application!