Performance Marketing Specialist (Google & Meta Ads)

YSS

Manila

Remote

PHP 1,304,000 - 2,434,000

Part time

2 days ago

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Benefits offered by this job

Flexible remote working

Approximately 10 hours per week

Long-term base of 10 hours per week

Established clients and advertising

Job summary

Your Salon Support (YSS) is an Australian digital marketing and technology agency specialising in the hair and beauty industry. We’re looking for a proactive Performance Marketing Specialist to own paid advertising across our client portfolio, initially for three established Australian salon clients, across Google Ads and Meta Ads.

Role requires independent campaign management, ROI focus, and collaboration with a creative team.

Qualifications

Minimum 4 years of hands-on Google Ads experience.
Minimum 4 years managing Meta Ads campaigns.
Strong understanding of conversion tracking, GA4 and GTM.
Experience optimising campaigns for leads, enquiries or bookings.
Strong English communication and copywriting skills.
Ability to interpret campaign data and make informed decisions.
Excellent time management and independent working ability.
Comfortable managing multiple client accounts.
Proactive, ownership-driven mindset.
AI-first mindset and ability to demonstrate AI integration into workflows.

Responsibilities

Manage and optimise Google Ads campaigns, especially Search.
Manage Meta advertising across Facebook and Instagram.
Audit accounts and identify improvement opportunities.
Set up new campaigns with targeting, budgets and tracking.
Monitor performance and optimise for leads, enquiries and bookings.
Conduct keyword research, audience research and competitive analysis.
Provide weekly performance updates.
Develop landing page and funnel improvements.
Refine promotional offers to improve conversions.
Collaborate with the creative, engineering, and marketing teams.

Skills

Google Ads

Meta Ads

GA4

GTM

Conversion tracking

Lead generation

Copywriting

Data interpretation

Time management

Independent work

Multi-client management

Proactive

AI integration

Tools

WordPress

CRM systems

Marketing automation

Job description

Rate: Competitive Hourly rate Based on Experience

Engagement: Freelance / Independent Contractor

Start: ASAP

About Us

Your Salon Support (YSS) is an Australian digital marketing and technology agency specialising in the hair and beauty industry.

We work with premium hair brands across Australia, helping them grow through digital marketing, customer acquisition, creative campaigns and technology. We're looking for an experienced, proactive Performance Marketing Specialist to take ownership of paid advertising across our client portfolio.

This is a long-term opportunity for the right person, starting at 10 hours per week with potential to grow.

The Role

You'll initially manage paid advertising for three established Australian salon clients across Google Ads and Meta Ads.

We're looking for someone who can independently manage campaigns, identify opportunities and continuously improve performance. You will be required to demonstrate ROI for the client, and in charge of ad messaging/offer.

If you need to wait for instructions, this role is not for you. We work with A players who take ownership, drive outcomes to completion and understands how to bring ROI for our clients.

Key Responsibilities

1. Paid Advertising Management (Primary Focus)

Manage and optimise Google Ads campaigns, particularly Search campaigns.
Manage Meta advertising across Facebook and Instagram.
Audit existing accounts and identify opportunities for improvement.
Set up new campaigns, including targeting, budgets and conversion tracking.
Monitor campaign performance and optimise towards leads, enquiries and bookings.
Conduct keyword research, audience research and competitor analysis.
Identify underperforming campaigns and recommend improvements.
Provide concise weekly performance updates.

2. Conversion Optimisation & Campaign Strategy

Develop compelling advertising copy and messaging.
Recommend improvements to landing pages and conversion funnels.
Help refine promotional offers to improve conversion rates.
Work with our existing creative team to develop effective advertising assets.
Identify opportunities to improve lead quality and reduce acquisition costs.
Work with the Engineering team to get custom solutions for any tracking, or optimisation

3. Internal Marketing (Secondary Focus)

When client campaigns are running smoothly, you'll also have opportunities to support YSS and our technology platform, Hairclubs.app. This may include:

Refining website messaging and sales landing pages.
Developing customer acquisition strategies.
Improving conversion-focused copywriting.
Planning future advertising campaigns.
Supporting marketing initiatives to generate new business.

What We're Looking For

Essential

Minimum 4 years of hands‑on Google Ads experience.
Minimum 4 years managing Meta Ads campaigns.
Strong understanding of conversion tracking, Google Analytics 4 and Google Tag Manager.
Experience optimising campaigns for leads, enquiries or bookings.
Strong English communication and copywriting skills.
Ability to interpret campaign data and make informed decisions.
Excellent time management and independent working ability.
Comfortable managing multiple client accounts.
You are proactive, and don't wait to be told what to do. You look for opportunities and flag when a process could be better
You have an AI first mindset and can clearly demonstrate how AI is integrated into your workflows

Highly Desirable

Experience advertising for salons, beauty businesses or local service providers.
Experience with landing-page optimisation.
Understanding of customer acquisition funnels.
Experience with WordPress or similar website platforms.
Experience with CRM systems and marketing automation.
Experience working with Australian businesses.

What Success Looks Like:

Within your first 30 days, we expect you to: