Demand Gen Lead: Build Pipelines & Lead SDRs

People Work Smart Services Philippines Inc; Central Luzon; On-site; PHP 1,000,000 - 2,000,000; Full time

Benefits offered by this job

HMO benefits

Career growth opportunities

Job summary

People Work Smart Services Philippines Inc. is expanding its marketing function and seeks a Demand Generation Lead to build impactful campaigns for AU, NZ and the UK.

You will lead a small marketing team, drive pipeline across LinkedIn, email, content and paid channels, and collaborate with sales to ensure high-quality meetings. You’ll apply AI tools to research target companies, draft messages, test outreach, and analyze results while adhering to data privacy rules and risk/compliance

Qualifications

• 4+ years of B2B demand generation or growth marketing.
• Experience with LinkedIn and Google ads; cost per lead/meeting focus.
• Proficient in CRM and marketing automation; Apollo.io or similar.
• Experience coaching SDRs/outbound teams and reporting.
• Excellent written English for senior business audiences.
• Comfort with AI tools and data-privacy compliant outreach.
• Experience in offshoring, outsourcing, or professional services is a plus.
• Willingness to work AU business hours and on-site in Clark Global City.

Responsibilities

• Plan and run campaigns across LinkedIn, search, email and content within budget.
• Build and tier target accounts with marketing ops lead; landing pages and forms.
• Set up automated follow-up and prospecting sequences; test and optimize channels.
• Lead SDRs; monitor activity, call quality and meeting quality.
• Maintain compliance; document source consent and report weekly.

Skills

Demand generation

Campaign management

LinkedIn ads

Google ads

CRM tools

Marketing automation

Team leadership

Data reporting

AI tools

English proficiency

Tools

Pipedrive

HubSpot

Apollo.io

Job description

People Work Smart Services Philippines Inc. is expanding its marketing function and seeks a Demand Generation Lead to build impactful campaigns for AU, NZ and the UK.

You will lead a small marketing team, drive pipeline across LinkedIn, email, content and paid channels, and collaborate with sales to ensure high-quality meetings. You’ll apply AI tools to research target companies, draft messages, test outreach, and analyze results while adhering to data privacy rules and risk/compliance