Full-Funnel Demand Gen Lead

The Laminar Group; Philippines; Remote; PHP 800,000 - 1,200,000; Full time

Job summary

Shape.Construction is seeking a Marketing Demand Gen Lead in the Philippines to own the full funnel from cold audiences to booked demos. You will be measured on qualified demos booked for the sales team, coordinating with content, design, web, video, and product marketing to drive pipeline.

This role focuses on paid and events as key engines and requires ownership of the entire journey. You'll work within a marketing team led by Head of Marketing, collaborating with SDR and sales teams to ensure

Responsibilities

• Own inbound lead generation end to end, with qualified demos booked for the sales team as your core KPI.
• Build a full funnel we can see into at every stage, from cold audiences through Shape Aware to booked demo.
• Run paid as your fastest route to volume: advertising is your primary engine.
• Build events, webinars, trade media and syndication into a second engine, so we're not dependent on ad spend alone.
• Own conversion and the handoff, so no lead ever goes stale in a form somewhere.
• Own the budget: recommend what spend is needed to hit the number, then justify, track and report on it.

Job description

Shape.Construction is seeking a Marketing Demand Gen Lead in the Philippines to own the full funnel from cold audiences to booked demos. You will be measured on qualified demos booked for the sales team, coordinating with content, design, web, video, and product marketing to drive pipeline.

This role focuses on paid and events as key engines and requires ownership of the entire journey. You'll work within a marketing team led by Head of Marketing, collaborating with SDR and sales teams to ensure