Senior APAC Field Marketing & Demand Gen Lead

AI Rudder Pte Ltd; Makati; Remote; PHP 4,407,000 - 7,346,000; Full time

Job summary

AI Rudder is seeking a Senior Marketing professional to own the marketing efforts in the Philippines and Singapore. This commercially focused role drives demand generation and pipeline impact in complex B2B environments, translating market intelligence into scalable programs that engage senior enterprise decision-makers.

The role partners with sales and product teams to translate market insights into scalable campaigns, contributing to improved marketing execution standards and strategic GTM

Qualifications

• Experience in B2B marketing within SaaS, technology, AI, or Fintech.
• Proven ability to drive measurable pipeline or revenue impact.
• Excellent communication and stakeholder management with senior audiences.
• Experience in multi-market or regional marketing environments, Southeast Asia preferred.

Responsibilities

• Develop and execute B2B marketing programs that contribute to enterprise pipeline creation and acceleration.
• Run multi-channel demand generation initiatives including account-focused campaigns and digital programs.
• Collaborate with sales and commercial teams to align marketing with priority accounts.
• Support targeted, high-touch engagement initiatives for senior enterprise audiences.
• Ensure initiatives tie to measurable commercial outcomes.
• Translate market insights into messaging for complex industries such as financial services, telecom, and insurance.

Skills

B2B Marketing

SaaS Marketing

Enterprise Marketing

Stakeholder Management

Multi-market Roles

Education

Bachelor's degree in Marketing

Tools

Salesforce

HubSpot

Marketo

Eloqua

Job description

AI Rudder is seeking a Senior Marketing professional to own the marketing efforts in the Philippines and Singapore. This commercially focused role drives demand generation and pipeline impact in complex B2B environments, translating market intelligence into scalable programs that engage senior enterprise decision-makers.

The role partners with sales and product teams to translate market insights into scalable campaigns, contributing to improved marketing execution standards and strategic GTM