Remote B2B Marketing Director: Growth & Pipeline Lead

LAdmins; Philippines; Remote; PHP 2,500,000 - 4,500,000; Full time

Benefits offered by this job

Permanent Work from Home

Paid Time Off

Monthly Performance Bonus

Annual Bonus

Health Allowance

Job summary

Ladmins in the Philippines is seeking a Director of Marketing for telecom. This remote role will own demand generation and collaborate with the U.S. leadership team to build the growth engine from the ground up.

You will manage paid search, landing pages, partnerships, SEO, analytics and reporting, focusing on pipeline quality and CAC. A lean budget and hands-on execution are required to drive growth with measurable results.

Qualifications

• 7+ years in B2B marketing
• 3+ years leading pipeline accountable teams
• 3+ years marketing in VoIP, UCaaS, telecom, or utilities
• Hands on Google Ads expertise in high CPC B2B categories
• Proven results on lean budgets with CPL and CAC metrics
• Strong GA4, conversion tracking, and CRM reporting skills
• Sharp copywriting and creative judgement
• Excellent written and verbal English communication

Responsibilities

• Build, run, and scale Google Ads campaigns around the switch and save offer, driving qualified leads.
• Own landing pages, the website, competitor comparison assets, and run brand awareness and retargeting across YouTube, Instagram, and TikTok.
• Plan and execute direct mail and email campaigns, including list strategy and targeting.
• Launch and grow an MSP referral and white label partner program to open new channels for growth.
• Strengthen local search visibility, create buyer focused content, and build a review generation program.
• Deliver full funnel reporting on SQLs, CPL, CAC, CLTV, and churn.

Skills

B2B marketing

Pipeline leadership

VoIP/telecom marketing

Google Ads

CAC/CPL analytics

GA4 CRM reporting

Copywriting

English communication

Job description

Ladmins in the Philippines is seeking a Director of Marketing for telecom. This remote role will own demand generation and collaborate with the U.S. leadership team to build the growth engine from the ground up.

You will manage paid search, landing pages, partnerships, SEO, analytics and reporting, focusing on pipeline quality and CAC. A lean budget and hands-on execution are required to drive growth with measurable results.