Demand Generation Lead - 1706307

People Work Smart Services Philippines Inc; Central Luzon; On-site; PHP 1,000,000 - 2,000,000; Full time

Benefits offered by this job

HMO benefits

Career growth opportunities

Job summary

People Work Smart Services Philippines Inc. is expanding its marketing function and seeks a Demand Generation Lead to build impactful campaigns for AU, NZ and the UK.

You will lead a small marketing team, drive pipeline across LinkedIn, email, content and paid channels, and collaborate with sales to ensure high-quality meetings. You’ll apply AI tools to research target companies, draft messages, test outreach, and analyze results while adhering to data privacy rules and risk/compliance

Qualifications

• 4+ years of B2B demand generation or growth marketing.
• Experience with LinkedIn and Google ads; cost per lead/meeting focus.
• Proficient in CRM and marketing automation; Apollo.io or similar.
• Experience coaching SDRs/outbound teams and reporting.
• Excellent written English for senior business audiences.
• Comfort with AI tools and data-privacy compliant outreach.
• Experience in offshoring, outsourcing, or professional services is a plus.
• Willingness to work AU business hours and on-site in Clark Global City.

Responsibilities

• Plan and run campaigns across LinkedIn, search, email and content within budget.
• Build and tier target accounts with marketing ops lead; landing pages and forms.
• Set up automated follow-up and prospecting sequences; test and optimize channels.
• Lead SDRs; monitor activity, call quality and meeting quality.
• Maintain compliance; document source consent and report weekly.

Skills

Demand generation

Campaign management

LinkedIn ads

Google ads

CRM tools

Marketing automation

Team leadership

Data reporting

AI tools

English proficiency

Tools

Pipedrive

HubSpot

Apollo.io

Job description

Be Part of Our Next Chapter of Growth and Success!

We’re entering our next stage of growth, building a brand-new marketing function to win clients beyond our existing network, and creating a workplace culture that values curiosity, resilience and discipline.

We’re hiring a Demand Generation Lead to build and run the campaigns that make us known to target businesses, and to turn that interest into qualified meetings for our sales team.

We build dedicated, office-based teams in the Philippines for businesses in Australia, New Zealand and the UK. You’ll be part of the new marketing team from the start, shaping how we reach the market, starting in Australia, and leading one to two Sales Development Representatives day to day.

You’ll use AI tools to work faster and better, from researching target businesses to drafting and testing messages and analyzing results, and you’ll build these practices into your team’s daily work.

What You’ll Be Doing

As a Demand Generation Lead, you’ll support the business across campaign delivery, outreach and systems, team leadership, and reporting and compliance.

Campaigns & Pipeline

• Plan and run campaigns to the target market across LinkedIn, search, email and content, within an agreed media budget
• Build and tier the target account list with the brand and marketing operations lead
• Set up landing pages, enquiry forms and automated follow-up for longer-term and lost prospects
• Test, measure and improve channels, messages, audiences and offers

Outreach & Systems

• Build and maintain outreach sequences across phone, email and LinkedIn, plus call scripts, in Apollo.io and Pipedrive
• Use AI tools to research target businesses, draft and test messages, personalize outreach at scale and analyze results, within data and privacy rules

Team Leadership

• Manage, coach and review the SDRs every day, covering activity, call quality and the quality of meetings booked
• Work with sales on handoff quality and on the reasons meetings are returned

Reporting & Compliance

• Record the source and consent basis for every lead, and have outreach lists and messages approved by Risk and Compliance before use
• Report weekly at the Sales and Marketing meeting

What We’re Looking For

• At least four years in business-to-business demand generation or growth marketing, ideally for clients in Australia, the UK or the US
• Hands-on experience running LinkedIn and Google advertising, with a track record of managing to cost per lead or cost per meeting
• Experience with a CRM and marketing automation (Pipedrive, HubSpot or similar) and a prospecting tool (Apollo.io or similar)
• Experience managing or coaching SDRs, business development or outbound teams
• Excellent written English for senior business audiences such as CEOs, CFOs and COOs
• Comfort with numbers, building simple reports and explaining what they mean
• Confident, practical use of AI tools such as ChatGPT, Claude, Microsoft Copilot or the AI features in Apollo.io and CRM platforms, with the judgement to check accuracy, quality and data privacy
• Experience in offshoring, outsourcing, staffing or professional services is a plus
• Working knowledge of email marketing rules in Australia and the UK (Spam Act, GDPR) is a plus
• Willingness to work in AU business hours
• Must be willing to work onsite in Clark Global City, Pampanga

Why You’ll Love Working With Us

• Competitive salary and benefits
• A company that’s growing with stability, vision and momentum
• Fun, supportive and collaborative culture
• Great clients you’ll actually enjoy working with
• Clear focus on work-life balance
• Real career growth opportunities as the business expands
• Get covered from Day 1 with HMO benefits for you and up to 2 dependents

If you’re a results-driven marketer who enjoys building a pipeline and coaching a team, we’d love to hear from you.