Customer Marketing Manager

Mars; Manila; On-site; PHP 480,000 - 720,000; Full time

Job summary

Mars Philippines is seeking a Customer Activation Specialist to translate marketing ideas into winning shopper actions and to create impactful in-store activations. You will translate marketing objectives into business opportunities that maximize growth and ROI, working with Brand, Sales, and third-party partners in the local market.

Key responsibilities include developing in-store strategies, analyzing promotion effectiveness, and leading trade programs.

Qualifications

• Demonstrated ability to translate marketing ideas into shopper actions.
• Experience in in-store activations and trade marketing.
• Strong analytical and planning capabilities.

Responsibilities

• Sell In and Sell Out consolidation and analysis of promotions and campaigns.
• Recommend key actions and decision-ready reports from drawn insights.
• Co-lead channel and category strategies with Sales & Marketing.
• Independently leads BPIs and local promotions discussions with Distributor Sales.
• Lead the implementation and monitoring of Trade Promotion Effectiveness.
• Champion co-packing and ensure promotions are executed on time and in full.
• Execute planned sampling activities and capture insights for programs.
• Design local translated POSMs with local agencies where needed.
• Recommend merchandising solutions to optimize ROI by format.
• Support the SDL and sales team in deploying the Perfect Store Picture of Success.
• Collect and manage market intelligence for management decisions.

Skills

Data analytics

Channel strategy

Trade promotions

Market intelligence

Project management

Partnerships

Tools

MS Excel

Job description

The Customer Activation Specialist is a critical role who will be responsible to translate marketing ideas into winning customer and shoppers’ actions.; and create Impactful In-Store activations. Translate marketing objectives and knowledge of products, customers and shoppers into business opportunities in line with channel roles and strategies to maximize business growth and ROI.

Teams

• Bringing the category vision into life in the market via collaboration with Brand and Sales
• Develop in-store strategies and tactics that motivate customers positively (both short and long term) and shoppers to buy
• Evaluates promotion effectiveness on account productivity, plans; implements and monitors trade activities, and promotion programs
• Provides merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing MARS display tools and best practices whenever applicable
• Collects and manages market intelligence for management decision making
• Supports the SDL and the sales team in the deployment of the Perfect Store Picture of Success
• Engages third party agencies and distributors for the execution of the brand activities and management of assets

Key Responsibilities

Data Analytics

• Sell In and Sell Out consolidation and analysis of promotions and campaigns
• Recommend Key Actions and decision ready reports from drawn insights

Business Operations

• Co-lead the implementation of channel & category strategies developed by both Sales & Marketing consistent to the Category Vision
• Independently leads discussion of BPIs and Local promotions to Distributor Sales team.
• Leads the implementation and monitoring of Trade Promotion Effectiveness; to be able to draw insights for forward decision making
• Champions Co-packing process and execute on time and in full all promotions
• Execute planned sampling activities and capture potential insights for programs deployedDesigns local translated POSMs by him/herself or with local third party agency
• Recommends merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing MARS display tools and best practices whenever applicable.
• Supports the SDL and the sales team in the deployment of the Perfect Store Picture of Success
• Collects and manages market intelligence for management decision making

Context and Scope

• Applies technical, organizational, and project managerial skills broadly to perform compliance activities, and to provide guidance to Stakeholders on SRA matters, recommends options and implements solutions to resolve problems so the product can be brought to market on a timely and cost-efficient basis
• They work with a level of independence, based on regulatory knowledge and experience in assigned markets, to manage complex SRA challenges and provide reasoned and business relevant solutions and risk assessments
• Regulatory compliance of our products in the marketplace can be impacted if internal compliance and approval processes are not followed; this could have financial implications to the company if products must be recalled or if fines are incurred if incumbent duties are not executed flawlessly.

Knowledge/Experience

• Demonstrated strong planning capability
• Creative and strategic thinker with experience of third party agency needs, structure and process
• Understanding of online advertising ecosystem, social media, digital and mobile marketing
• Ability to be proactive: take initiative, think and deliver new solutions.
• Track record of pitching, setting up and delivering partnerships with key stakeholders
• High level of Project Management skills
• Superb written, visual and verbal presentation skills
• Proactive versus reactive thinker who maintains a positive attitude
• Ability to multi-task and efficiently manage time and priorities
• Ability to handle stress and remain calm and productive under unexpected pressures
• Product Marketing experience is a plus