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Job summary
A local chemical technology firm in Bulacan is seeking a Marketing Specialist to develop marketing strategies, manage campaigns, and achieve sales targets. The ideal candidate has a Bachelor’s degree in Marketing and 2–3 years of experience in marketing, preferably in a commercial setting. Strong communication skills and proficiency in digital marketing tools are required.
Qualifications
Minimum 2–3 years of experience in marketing.
Experience in a commercial or corporate setting preferred.
Ability to work collaboratively with cross-functional teams.
Responsibilities
Conduct semi-annual surveys with target market.
Develop and execute marketing plans.
Monitor monthly sales performance and compliance of reports.
Conduct semi-annual surveys with the target market through a 3rd party survey company (Tangere).
Develop a marketing plan: Create a SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) plan based on brand market and consumer insight.
Ensure each campaign is cost-efficient and generates a good ROI.
Execute marketing campaigns: Coordinate with the creative team for the development of campaign materials (digital and print).
Work with the marketing coordinator for production.
Coordinate with trade sales marketing for allocation and distribution of campaign materials.
Monitor campaign implementation with trade sales marketing.
Ensure product placement per area: Coordinate and plan with trade sales marketing to saturate and place products in all existing stores within the area.
Strategically place product assortment per channel: Coordinate and plan with trade marketing on products to be strategically included inside stores.
Coordinate and plan with trade marketing regarding campaign materials to be placed inside stores.
Assess and coordinate with trade marketing on stock levels and availability of campaign materials inside stores.
2. New Product Development
Observe market trends and consumer needs in the assigned product category to validate product concepts and technology trends.
Conduct product and consumer insights to measure market acceptance of new products.
Upon product approval, coordinate with R&D for development and Technical Marketing for product testing.
Coordinate with concerned departments (MKT, PRD, PPIC, TM, R&D, and PUR) for label and packaging design before production.
Collate results and ensure outcomes meet expectations for CEO approval.
Coordinate with Technical Marketing for external test validation before mass production.
Prepare a marketing plan for the new product before launch.
3. Achieve Sales Targets
Monitor monthly sales per BU, brand, and district.
Work closely with the sales team and trade marketing to achieve target sales based on monthly performance.
4. Compliance of Reports
Submit sales, product, BU, and district reports with analysis.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Communication, or related field.
At least 2–3 years of experience in marketing, preferably in a commercial or corporate setting.
Experience in campaign management, brand management, or business development is an advantage.
Strong understanding of marketing principles and strategies.
Proficient in digital marketing tools, analytics, and platforms.
Excellent communication, presentation, and negotiation skills.
Ability to work collaboratively with cross-functional teams.