Campaign Marketing Specialist

MR DIY Philippines; Marikina; On-site; PHP 334,800 - 558,000; Full time

Job summary

A retail company in Metro Manila is seeking a Campaign Marketing Specialist to support the execution of national and regional marketing programs. The ideal candidate will have a Bachelor's degree in Marketing and 3 to 5 years of experience in campaign coordination. You will collaborate with teams to deliver effective marketing strategies and manage promotional calendars. This role requires strong organizational skills and the ability to work under deadlines.

Qualifications

• 3 to 5 years in campaign coordination, trade marketing, or shopper marketing.
• Background in retail, FMCG, or brand activations is a plus.
• Organized in handling promo calendars and toolkit deliverables.

Responsibilities

• Develop and maintain the rolling calendar of PWP offers.
• Coordinate closely with teams for toolkit preparation.
• Monitor campaign readiness per store and SKU arrival timing.

Skills

Campaign coordination

Trade marketing

Retail merchandising

Organizational skills

Cross-team coordination

Detail-oriented

Education

Bachelor's degree in Marketing or related field

Job description

About the job Campaign Marketing Specialist

To support the execution of national and regional PWP (Purchase with Purchase) programs and calendar-based consumer activation campaigns. This role ensures timely coordination with purchasing, creatives, and retail to deliver campaign mechanics that lift basket size, drive footfall, and reinforce MR.DIYs value proposition across shopper moments.

Detailed Job Description:

• Develop, update, and maintain the rolling calendar of PWP offers
• Collaborate with Local and MY Purchasing Teams to propose high-demand PWP items, secure stock forecasts, and finalize pricing tiers
• Coordinate closely with Retail Trade Marketing, Digital and Creative Team for toolkit preparation (flyers, shelf talkers, visuals)
• Draft PWP mechanics, redemption rules, and disclaimers for Legal/Approver review
• Monitor campaign readiness per store, SKU arrival timing, and distribution rollout

B. Consumer Moment Campaigns

• Plan quick-win, category-based activations tied to seasonal relevance
• Assist in conceptualizing simple, price-led offers that leverage household, hardware, or personal care triggers
• Support campaign brief development and creative asset routing with the Creatives team

C. Post-Evaluation & Documentation

• Coordinate with Insights & Analytics team to collect campaign impact reports: redemption, promo sales lift, transaction volume
• Contribute to post-campaign documentation decks and share inputs during team calibration

Required Competency & Qualifications:

Experience & Skills:

• Bachelors degree in Marketing, Business, Retail Management, or a similar field
• 3 to 5 years in campaign coordination, trade marketing, shopper marketing, or retail merchandising
• Background in retail, FMCG, or brand activations is a plus
• Familiar with promo mechanics such as bundle pricing, redemptions, and limited time offers
• Organized in handling promo calendars, SKUs, and toolkit deliverables
• Skilled in cross-team coordination with Creatives, Purchasing, RTM, Digital, and Insights
• Highly detail-oriented and deadline-driven
• Comfortable juggling overlapping timelines and tasks
• Practical, collaborative, and quick adjust based on retail realities