Local Store Marketing Assistant Manager

MR DIY Philippines; Marikina; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading retail company in the Philippines seeks a Local Store Marketing Assistant Manager. You will develop and execute localized marketing programs to enhance store performance and foot traffic while coordinating multiple activations. The ideal candidate has 6-8 years of relevant experience, including trade marketing and vendor relations. Strong communication, project management skills, and proficiency in reporting tools are essential.

Qualifications

• 6-8 years in trade marketing or local store marketing experience.
• Prior experience managing multi-location campaigns.
• Exposure to performance marketing metrics.

Responsibilities

• Develop and execute localized marketing programs.
• Coordinate with suppliers for timely execution.
• Monitor and report on marketing effectiveness.

Skills

Project management

Communication skills

Creative thinking

Analytical skills

Stakeholder management

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Tools

PowerPoint

Excel

Reporting dashboards

Job description

About the job Local Store Marketing Assistant Manager

Core Responsibility

To develop and execute localized marketing programs for sustaining stores, with focus on addressing SSSG gaps, increasing foot traffic / transaction count, strengthening mall-level engagement, and applying ACP-layered marketing strategies. This role also co-leads the build-out of the 2026 LSM capability framework through data-informed piloting, field insights, and toolkit development.

Detailed Job Description

A. Strategic Sustaining Marketing & Toolkit Development

• Design and implement sustaining store visibility and retail activation plans aligned with store archetype and performance levels.
• Develop customized LSM toolkits (visuals, ad formats, activation mechanics) anchored on TGS findings, regional opportunities, or underperformance triggers.
• Co-lead the rollout and refinement of the ACP Layer Model for sustaining stores Attract, Convert, Protect.
• Plan quarterly refresh of sustaining visuals and promotions based on seasonality and retail pulse.

B. Regional Field Execution and Vendor Coordination

• Execute 2+ regional activation programs in VisMin and/or North Luzon with post-activation analysis.
• Coordinate with suppliers for asset production, timely deployment, and brand-compliant execution.
• Supervise on-ground execution across LSM-targeted stores, ensuring proper setup, reporting, and resolution of issues.

C. Measurement, Uplift Tracking & Reporting

• Monitor and report on LSM-led uplift in foot traffic, TGS scores, or SSSG for prioritized stores.
• Maintain documentation of activation effectiveness, ROI, and qualitative store feedback.
• Contribute to post-mortems and learnings documentation for every major activation.
• Prepare LSM performance dashboards for Marketing.

D. 2026 Readiness & Pilot Participation

• Participate in Elevate 2.0 and GOE pilot executions with sustaining store relevance.
• Co-develop the LSM system and structure plan for 2026, including roles, SOPs, cadence, and budget logic.
• Regularly liaise with the Insights team to incorporate TGS data, footfall issues, or regional themes into planning.

Qualifications and Competencies

Education:

• Bachelor's degree in Marketing, Business Administration, or Communications

Experience:

• 6-8 years in trade marketing, local store marketing, regional activation, or field execution
• Prior experience managing multi-location campaigns and vendor relations
• Exposure to performance marketing metrics, store segmentation, or in-mall promotions

Skills:

• Strong project and stakeholder management
• Excellent communication and reporting skills
• Field-readiness and ability to manage multiple activations simultaneously
• Creative thinking with ROI mindset
• Highly proficient in PowerPoint, Excel, and reporting dashboards
• Ownership-driven with strong initiative and executional discipline
• Field-oriented and agile under pressure
• Analytical, insight-led, and proactive in bridging strategy and execution