Customer Activation & In-Store Marketing Lead

Mars; Manila; On-site; PHP 480,000 - 720,000; Full time

Job summary

Mars Philippines is seeking a Customer Activation Specialist to translate marketing ideas into winning shopper actions and to create impactful in-store activations. You will translate marketing objectives into business opportunities that maximize growth and ROI, working with Brand, Sales, and third-party partners in the local market.

Key responsibilities include developing in-store strategies, analyzing promotion effectiveness, and leading trade programs.

Qualifications

• Demonstrated ability to translate marketing ideas into shopper actions.
• Experience in in-store activations and trade marketing.
• Strong analytical and planning capabilities.

Responsibilities

• Sell In and Sell Out consolidation and analysis of promotions and campaigns.
• Recommend key actions and decision-ready reports from drawn insights.
• Co-lead channel and category strategies with Sales & Marketing.
• Independently leads BPIs and local promotions discussions with Distributor Sales.
• Lead the implementation and monitoring of Trade Promotion Effectiveness.
• Champion co-packing and ensure promotions are executed on time and in full.
• Execute planned sampling activities and capture insights for programs.
• Design local translated POSMs with local agencies where needed.
• Recommend merchandising solutions to optimize ROI by format.
• Support the SDL and sales team in deploying the Perfect Store Picture of Success.
• Collect and manage market intelligence for management decisions.

Skills

Data analytics

Channel strategy

Trade promotions

Market intelligence

Project management

Partnerships

Tools

MS Excel

Job description

Mars Philippines is seeking a Customer Activation Specialist to translate marketing ideas into winning shopper actions and to create impactful in-store activations. You will translate marketing objectives into business opportunities that maximize growth and ROI, working with Brand, Sales, and third-party partners in the local market.

Key responsibilities include developing in-store strategies, analyzing promotion effectiveness, and leading trade programs.