Customer Marketing Manager

Mars; Manila; On-site; PHP 540,000 - 900,000; Full time

Job summary

Mars is seeking a Customer Activation Specialist to translate marketing ideas into in-store activations that drive shopper engagement and ROI. You will collaborate with Brand and Sales to bring category vision to life, develop in-store tactics, and evaluate promotions across channels.

Responsibilities include data analytics on promotions, leadership in TPM effectiveness, and cross-functional collaboration to deploy optimized POSMs and market intelligence.

Qualifications

• Demonstrated strong planning capability.
• Creative and strategic thinker with experience with third party agencies.
• Understanding of online advertising ecosystem, social media, digital and mobile marketing.
• Ability to be proactive and deliver new solutions.

Responsibilities

• Sell In and Sell Out consolidation and analysis of promotions and campaigns.
• Recommend actions and prepare decision-ready reports from insights.
• Co-lead implementation of channel & category strategies with Sales & Marketing.
• Lead discussions on BPIs and Local promotions with Distributor Sales.
• Monitor Trade Promotion Effectiveness and draw insights for forward decisions.

Skills

Strong planning

Creative thinking

Partnerships

Project management

Presentation skills

Time management

Product marketing experience

Job description

The Customer Activation Specialist is a critical role who will be responsible to translate marketing ideas into winning customer and shoppers’ actions.; and create Impactful In-Store activations. Translate marketing objectives and knowledge of products, customers and shoppers into business opportunities in line with channel roles and strategies to maximize business growth and ROI.

• Bringing the category vision into life in the market via collaboration with Brand and Sales
• Develop in-store strategies and tactics that motivate customers positively (both short and long term) and shoppers to buy
• Evaluates promotion effectiveness on account productivity, plans; implements and monitors trade activities, and promotion programs
• Provides merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing MARS display tools and best practices whenever applicable
• Collects and manages market intelligence for management decision making
• Supports the SDL and the sales team in the deployment of the Perfect Store Picture of Success
• Engages third party agencies and distributors for the execution of the brand activities and management of assets

Key Responsibilities

Data Analytics

• Sell In and Sell Out consolidation and analysis of promotions and campaigns
• Recommend Key Actions and decision ready reports from drawn insights

Business Operations

• Co-lead the implementation of channel & category strategies developed by both Sales & Marketing consistent to the Category Vision
• Independently leads discussion of BPIs and Local promotions to Distributor Sales team.
• Leads the implementation and monitoring of Trade Promotion Effectiveness; to be able to draw insights for forward decision making
• Champions Co-packing process and execute on time and in full all promotions
• Execute planned sampling activities and capture potential insights for programs deployed
• Designs local translated POSMs by him/herself or with local third party agency
• Recommends merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing MARS display tools and best practices whenever applicable.
• Supports the SDL and the sales team in the deployment of the Perfect Store Picture of Success
• Collects and manages market intelligence for management decision making

Context and Scope

• Applies technical, organizational, and project managerial skills broadly to perform compliance activities, and to provide guidance to Stakeholders on SRA matters, recommends options and implements solutions to resolve problems so the product can be brought to market on a timely and cost-efficient basis
• They work with a level of independence, based on regulatory knowledge and experience in assigned markets, to manage complex SRA challenges and provide reasoned and business relevant solutions and risk assessments
• Regulatory compliance of our products in the marketplace can be impacted if internal compliance and approval processes are not followed; this could have financial implications to the company if products must be recalled or if fines are incurred if incumbent duties are not executed flawlessly.

Knowledge/Experience

• Demonstrated strong planning capability
• Creative and strategic thinker with experience of third party agency needs, structure and process
• Understanding of online advertising ecosystem, social media, digital and mobile marketing
• Ability to be proactive: take initiative, think and deliver new solutions.
• Track record of pitching, setting up and delivering partnerships with key stakeholders
• High level of Project Management skills
• Superb written, visual and verbal presentation skills
• Proactive versus reactive thinker who maintains a positive attitude
• Ability to multi-task and efficiently manage time and priorities
• Ability to handle stress and remain calm and productive under unexpected pressures
• Product Marketing experience is a plus