Customer Activation & Trade Marketing Manager

Mars; Manila; On-site; PHP 540,000 - 900,000; Full time

Job summary

Mars is seeking a Customer Activation Specialist to translate marketing ideas into in-store activations that drive shopper engagement and ROI. You will collaborate with Brand and Sales to bring category vision to life, develop in-store tactics, and evaluate promotions across channels.

Responsibilities include data analytics on promotions, leadership in TPM effectiveness, and cross-functional collaboration to deploy optimized POSMs and market intelligence.

Qualifications

• Demonstrated strong planning capability.
• Creative and strategic thinker with experience with third party agencies.
• Understanding of online advertising ecosystem, social media, digital and mobile marketing.
• Ability to be proactive and deliver new solutions.

Responsibilities

• Sell In and Sell Out consolidation and analysis of promotions and campaigns.
• Recommend actions and prepare decision-ready reports from insights.
• Co-lead implementation of channel & category strategies with Sales & Marketing.
• Lead discussions on BPIs and Local promotions with Distributor Sales.
• Monitor Trade Promotion Effectiveness and draw insights for forward decisions.

Skills

Strong planning

Creative thinking

Partnerships

Project management

Presentation skills

Time management

Product marketing experience

Job description

Mars is seeking a Customer Activation Specialist to translate marketing ideas into in-store activations that drive shopper engagement and ROI. You will collaborate with Brand and Sales to bring category vision to life, develop in-store tactics, and evaluate promotions across channels.

Responsibilities include data analytics on promotions, leadership in TPM effectiveness, and cross-functional collaboration to deploy optimized POSMs and market intelligence.