Activation Executive (Trade Marketing)

Karofi Holding; Metro Manila; On-site; PHP 446,000 - 725,000; Full time

Job summary

Karofi Holding is seeking an energetic Activation Coordinator to drive field activations and promotions across stores and partner locations in the Philippines. You will support booth activations, product demos, and customer engagement while ensuring proper POSM setup and branding visibility.

The role requires coordinating with store teams, promoters, agencies, and vendors, managing activation schedules, and delivering accurate activation reports. Willingness to travel for store visits is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
• Minimum 2 years of experience in Activation, Retail Marketing, Trade Marketing, Field Marketing, or related field operations.
• Hands-on experience in retail activations, product launches, booth activations, in-store promotions, customer engagement, or lead capture activities.
• Experience working with promoters, retail stores, agencies, vendors, or field teams is an advantage.
• Good communication and interpersonal skills.
• Comfortable working in a fast-paced and field-oriented environment.
• Experience in consumer electronics, home appliances, FMCG, retail, or event-related industries is highly preferred.
• Willing to travel for store visits and on-ground activation activities when required.

Responsibilities

• Execute product launches, retail activations, and promotional activities across stores and partner locations.
• Support booth activations, in-store promotions, product demonstrations, and customer engagement activities.
• Ensure proper setup and visibility of POSM, merchandising materials, and branding assets.
• Conduct regular store visits and onsite monitoring to ensure smooth execution quality.
• Coordinate with store teams, promoters, agencies, and vendors for day-to-day activation execution.
• Support activation schedules and field operation timelines.
• Ensure promoters and store teams are aligned on activation mechanics, customer engagement flow, and lead capture requirements.
• Monitor onsite activation quality and elevate operational issues when needed.
• Prepare activation reports, execution recaps, attendance tracking, and onsite documentation.
• Monitor activation activities and provide market feedback to the team.
• Assist in tracking activation expenses and operational support requirements.

Skills

Communication

Interpersonal skills

Travel readiness

Education

Bachelor’s degree in Marketing, Business Administration, Communications

Job description

Execute product launches, retail activations, and always-on promotional activities across stores and partner locations

Support booth activations, in-store promotions, product demonstrations, and customer engagement activities

Ensure proper setup and visibility of POSM, merchandising materials, and branding assets

Conduct regular store visits and onsite monitoring to ensure smooth execution quality

2. Field Coordination & Activation Support

Coordinate with store teams, promoters, agencies, and vendors for day-to-day activation execution

Support activation schedules and field operation timelines

Ensure promoters and store teams are aligned on activation mechanics, customer engagement flow, and lead capture requirements

Monitor onsite activation quality and elevate operational issues when needed

3. Reporting & Performance Tracking

Prepare activation reports, execution recaps, attendance tracking, and onsite documentation

Monitor activation activities and provide market feedback to the team

Assist in tracking activation expenses and operational support requirements

Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or related fields

Minimum 2 years of experience in Activation, Retail Marketing, Trade Marketing, Field Marketing, or related field operations

Hands-on experience in retail activations, product launches, booth activations, in-store promotions, customer engagement, or lead capture activities

Experience working with promoters, retail stores, agencies, vendors, or field teams is an advantage

Good communication and interpersonal skills

Comfortable working in a fast-paced and field-oriented environment

Experience in consumer electronics, home appliances, FMCG, retail, or event-related industries is highly preferred

Willing to travel for store visits and on-ground activation activities when required