Marketing Manager

CONSUMER CARE PRODUCTS, INC.; Pasig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

CONSUMER CARE PRODUCTS, INC. is seeking a mid- to senior-level FMCG marketing professional to identify new business opportunities, develop product portfolios, and lead the New Product Development process for market introduction.

The role includes formulating and executing marketing plans to grow sales and profits across physical and online channels. The candidate will drive digital marketing initiatives, manage brand teams, coordinate with supply chain, and oversee periodic brand and marketing

Qualifications

• Solid and wide experience in FMCG Marketing.
• Currently holds a mid-level or senior-level role in an FMCG company (Group Product Manager level).
• Strategic thinker with leadership and brand-management skills.
• Experience coordinating with 3rd party agencies and suppliers for product/brand development.
• Proven ability to drive e-commerce and digital marketing initiatives.

Responsibilities

• Develop and recommend the product portfolio for the Consumer Care Business Group.
• Lead New Product Development including conceptualization, branding, research, packaging, pricing, and launches.
• Develop and execute marketing plans for product categories to hit sales and profit targets.
• Drive digital marketing and e-commerce expansion to grow market share and online conversions.

Skills

FMCG Marketing

Brand management

Strategic thinking

Digital marketing

E-commerce

Leadership

Market research

Budgeting

Job description

SUMMARY

To identify new business opportunities for the Business Group, leverage digital and e- commerce channels, and recommend and develop new products/categories for market introduction. Formulate and execute marketing plans for assigned products/categories designed to achieve and grow company sales and profits.

MAJOR RESPONSIBILITIES

1. Develop and recommend the product portfolio of the Consumer Care Business Group. Spearhead development of new products and lead the New Product Development Process for the company - conceptualization, branding, research, product/packaging development, pricing, and consumer & trade launch.

2. Develop, recommend, and execute marketing plans for assigned product categories. The marketing plan outlines the short-term and long-term objectives of the product category, the strategies and specific action plans in order to achieve sales and profit objectives.

3. Drive digital marketing initiatives and e-commerce expansion to capture market share, boost online engagement, optimize customer acquisition costs, and maximize o-online conversions.

4. Financial responsibilities: - Achievement of top-line and bottom-line targets across both physical and e- commerce retail channels. - Set price points at competitive levels (external and internal) while maintaining profit objectives. - Seek ways to improve product cost and optimize digital marketing/e- commerce ROI to gain better margins.

QUALIFICATIONS

• Solid and wide experience in FMCG (fast-moving consumer goods) Marketing
• Currently holds a mid-level or senior-level role in an FMCG company (Group Product Manager level)
• Strategic thinker
• Assertive and confident
• Manage the Brand team of Home Care and Motor Care and provide guidance and
• training to the APMs and PAs.
• Work with 3rd Party partners/service providers, i.e., creative, Advertising, Media
• agencies, and other suppliers related to product/brand development.
• Coordinate with Supply Chain for inventory requirements.
• Conduct market research by securing market analyses and consumer reactions to
• products, concepts, and advertising, and conduct periodic trade checks.
• Prepare periodic brand reviews and marketing budget reviews with the Brand and
• Sales groups.
• Provide assistance to Management in strategic planning to help achieve the total
• corporate mission
• Proven track record in managing e-commerce platforms and executing digital
• marketing campaigns to drive online sales growth.