Crypto Brand Marketing Lead

Coins

Philippines

On-site

PHP 2,000,000 - 3,500,000

Full time

7 days ago

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Job summary

Coins.ph is seeking a seasoned Brand Marketing lead in the Philippines to drive go-to-market strategy and expand brand reach for crypto and financial services. You will own budget and oversee campaigns, partnering with growth, design, product, and creative teams to boost awareness and usage.

You will craft brand voice and messaging, lead partnerships, and push innovative, data-driven tactics to accelerate growth in Southeast Asia.

Qualifications

3-5+ years of experience in brand marketing.
Track record of leading brand launches and campaigns that drove results.
Ability to influence stakeholders at all levels.
Strong storytelling to position Coins.ph as a crypto/finance leader in PH and SE Asia.
Willingness to experiment with data-driven, non-traditional marketing tactics.
Proven ability to manage a portfolio and make strategic choices.
Excellent project management and time management skills.
Self-starter with entrepreneurial spirit and urgency.
Strong execution, communication, and strategic thinking.

Responsibilities

Develop and drive the go-to-market brand strategy for Coins.ph’s brand and products.
Build and expand Coins.ph’s brand to top-of-mind for crypto and mainstream audiences.
Own the brand marketing budget, including oversight and reporting on investment impact.
Lead brand campaign development and coordination across channels and teams.
Lead brand positioning, voice, and messaging with channel strategy.
Grow a crypto-focused brand to aid product awareness, familiarity, and usage.
Grow brand awareness via targeted sponsorships and partnerships.
Collaborate with growth, design, product, and creative teams for buy-in.