Lead, Crypto CRM & Loyalty Strategy

Coins.ph; Taguig; On-site; PHP 1,000,000 - 1,800,000; Full time

Job summary

Coins.ph is seeking a senior CRM leader to own lifecycle marketing and loyalty initiatives in the Philippines. You will shape the CRM strategy, drive retention, and maximize customer lifetime value with data-driven campaigns.

Collaborating with Product, Data, and Marketing teams, you will design personalized journeys across onboarding, activation, nurture, and win-back, while leading a team of CRM professionals in a fast-growing crypto brand.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics or related field.
• 2–5 years in CRM/Lifecycle Marketing with leadership experience.
• Hands-on experience with modern CRM platforms.
• Strong analytical skills to drive strategy.
• Excellent communication and cross-functional collaboration.
• Understanding of crypto is a plus.

Responsibilities

• Develop and own the CRM strategy to improve retention and LTV.
• Design, launch and optimize loyalty programs and tiering.
• Define segmentation and personalization frameworks.
• Analyze behavior and engagement, derive insights.
• Build automated customer journeys and experiments.
• Collaborate with product, data and marketing teams.
• Lead and mentor CRM team members.

Skills

CRM strategy

Lifecycle marketing

Customer segmentation

A/B testing

Data-driven decision making

Team leadership

Education

Bachelor's degree in Marketing/Business/Data Analytics

Tools

CleverTap

Braze

Salesforce Marketing Cloud

HubSpot

Job description

Coins.ph is seeking a senior CRM leader to own lifecycle marketing and loyalty initiatives in the Philippines. You will shape the CRM strategy, drive retention, and maximize customer lifetime value with data-driven campaigns.

Collaborating with Product, Data, and Marketing teams, you will design personalized journeys across onboarding, activation, nurture, and win-back, while leading a team of CRM professionals in a fast-growing crypto brand.