Brand Marketing Manager

Lever, Inc.; Taguig; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Coins.ph in the Philippines is seeking a seasoned brand marketing professional to lead go-to-market strategy and build a top-of-mind brand for crypto and financial services. You will oversee campaigns, messaging, and partnerships across channels, coordinating with growth, design, product and creative teams to maximize awareness and usage.

The role requires 3–5+ years of brand marketing experience, a proven track record delivering impactful campaigns, and strong stakeholder influence.

Qualifications

• 3–5+ years of experience in brand marketing.
• Proven track record leading launches and campaigns with measurable results.
• Ability to influence stakeholders at all levels.

Responsibilities

• Develop and drive go-to-market brand strategy for Coins.ph’s brand and products.
• Build and expand brand presence to top-of-mind status among crypto and mainstream audiences.
• Own brand marketing budget and report on impact of investments.
• Lead brand campaigns across channels with cross-functional teams.
• Shape brand positioning, voice, messaging, and channel strategy.
• Grow a crypto-focused brand that raises product awareness and usage.
• Establish brand sponsorships and partnerships for scalability.
• Collaborate with growth, design, product, and creative teams.

Skills

Brand marketing

Campaign management

Stakeholder influence

Project management

Storytelling

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

What you'll do

• Develop and drive the go-to-market brand strategy for Coins.ph’s brand and products.
• Build and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences.
• Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment
• Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teams
• Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration
• Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usage
• Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnerships
• Regularly interface with growth, design, product, and creative to gain buy-in on brand marketing strategies

What we expect from you

• 3-5+ years of experience in brand marketing
• Track record of spearheading brand launches and marketing campaigns that drove significant business results
• Demonstrated ability to build relationships with key stakeholders and influence at all levels
• Formidable creative narrative and story-telling skills to position Coins.ph as a crypto and finance leader in Philippines and Southeast Asia
• An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings
• Proven track record of delivering results & ability to manage a portfolio/make strategic choices to maximize impact
• Project management, prioritization skills & ability to manage multiple projects at different stages of development
• A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit
• Exceptional project & time management skills
• Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker
• Ability to anticipate issues and resolve them based on sound business judgment

Meaningful Collaborations The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.