Growth Marketing Manager (B2B Track)

Coins.ph; Taguig; On-site; PHP 1,000,000 - 1,600,000; Full time

Job summary

Coins.ph, the pioneer crypto brand in the Philippines, is seeking a dynamic Marketing Manager to drive user growth and merchant engagement for its core payments business. You will craft 360° campaigns, build strategic partnerships, and shape the brand's growth in a competitive local market.

Collaborate with Product, Business Development, and Analytics to optimize campaigns, leverage insights, and translate market data into actions that increase adoption and transaction volume across Coins.ph's

Qualifications

• 5+ years of experience in user growth, marketing, or partnership roles.
• Proven track record of co-marketing campaigns with merchants and partners.
• Deep understanding of digital payments landscape and SEA markets.
• Strong analytical skills and ability to translate data into actions.

Responsibilities

• Develop and execute 360° marketing plans to drive user adoption and transactions.
• Identify, onboard, and manage merchant, biller, and telco partnerships.
• Design and implement high-impact co-marketing campaigns with merchants.
• Leverage market insights to tailor best practices for the Philippines market.
• Own end-to-end campaign management: budgeting, planning, creative, tracking, ROI.
• Collaborate with Product, BD, and Analytics for alignment and execution.

Skills

User growth

Marketing strategy

Partnerships

Analytics

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

We are seeking a dynamic and results-driven Marketing Manager to spearhead the marketing and growth initiatives for our core payments business. You will be the catalyst for user acquisition and engagement, crafting compelling marketing strategies and forging powerful partnerships to expand our merchant network and solidify Coins.ph as a top-of-mind payment solution.

Key Responsibilities:

• Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay)
• Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners. Design and implement high-impact co-marketing campaigns (e.g., cashback promotions, exclusive discounts) to enhance our payment utility and network effect
• Leverage consumer insights, market data, and competitive intelligence (focusing on GCash and Maya) to tailor global best practices to the unique nuances of the Filipino market
• Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis
• Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives

Qualifications & Experience:

• Must-Have: 5+ years of experience in user growth, marketing, or partnership roles, with a proven track record of developing successful strategies and executing co-marketing campaigns with merchants and partners.*
• Preferred: Experience within a leading payment company/e-wallet in PH (e.g., Alipay, WeChat Pay), a global fintech/payment company, or an Internet company's overseas ventures (preferably in Southeast Asia)
• Must-Have: Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners
• Deep understanding of the digital payments landscape, user behavior, and competitive dynamics. Experience in Southeast Asian markets is a strong plus
• Strong analytical skills with the ability to translate data into actionable insights and marketing strategies
• Excellent communication, negotiation, and relationship-building skills
• Bachelor's degree in Marketing, Business, or a related field

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.