CRM Specialist | WFO | CRK

Cloudstaff; Philippines; On-site; PHP 391,000 - 725,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Career advancement opportunities

Company-provided PC/Laptop

Fiber internet connection

Free coffee, meals, and beer Fridays

Employee referral incentives

Mental Wellness EAP Lifeworks

In-house psychiatrist

Employee Share Units program

Job summary

Cloudstaff in the Philippines is seeking a CRM Specialist to drive engagement and lead generation through digital campaigns, while maintaining an accurate customer database to tailor marketing materials.

You will deploy lead and automation emails, develop audience segmentation, manage subscriptions, and collaborate on content from concept to execution, aligning with brand identity and organizational goals.

Qualifications

• Bachelor’s degree in marketing or related field.
• 2–4 years in CRM, marketing or lead generation.
• Experience in customer acquisition and advocacy marketing.
• Experience using and managing a CRM database.
• Experience using automation and email marketing programs (Mailchimp, etc.).
• Experience building and deploying email campaigns.
• Proficient in Word and Excel.
• Proficient in email marketing platforms.
• Proficient in design software (preferred).
• Experience in B2B (preferred).
• Experience using an ERP for email automation (preferred).
• Strong organizational and time-management skills.
• Ability to solve problems creatively.
• Ability to handle multiple priorities with deadlines.
• Excellent written and oral communication.
• Ability to work independently and in a team.

Responsibilities

• Deploy lead generation and automation emails, track leads.
• Develop audience segmentation and personalized communications.
• Manage subscriptions and inactive contacts.
• Create editorial calendar and schedule touches for engagement.
• Design campaigns aligned with brand identity.
• Collaborate to deliver content from concept to execution.
• Implement other marketing and PR strategies as assigned.
• Use SharePoint, Basecamp, and other tools to track progress.
• Follow HR policies and practices.

Skills

Lead generation

CRM management

Email marketing

Campaign optimization

Content coordination

Education

Bachelor’s degree in marketing

Tools

CRM software

Mailchimp

Microsoft Excel

Design software

ERP for email automation

Job description

Job Description

The CRM Specialist is responsible for driving positive engagement, lead generation, and customer acquisition. The CRM Specialist achieves this through the deployment of digital sales and marketing campaigns, as well as following through with leads generation activities. In addition, the CRM Specialist is responsible for maintaining the customer database with accurate information that helps to define which marketing material(s) they should receive.

Essential Position Functions

1. Responsible for deploying lead generation emails and automation emails as well as tracking and responding to leads as needed
2. Responsible for implementing techniques that drive new leads and acquisition of customers
3. Responsible for the development of audience segmentation, prioritizing data attributes, and customer profiles to develop personalized communication strategies
4. Responsible for systematic management of subscriptions and maintenance of unsubscribed/inactive customer contacts
5. Creation of editorial calendar and managing schedule of customer touches that drive engagement and conversion
6. Designs campaigns that have a professional look and feel and are aligned with company brand identity
7. Collaborates to deliver engaging content/design from concept to execution that aligns with organizational objectives
8. Implements other marketing and public relations strategies as assigned
9. Utilizes SharePoint, Basecamp, and other systems to stay organized, manage workload and track progress/productivity
10. Follows all human resources policies, procedures, and practices

Secondary Position Functions

• Attends meetings, trainings, or assists with other projects as assigned by the management

Qualifications and Requirements

Minimum Qualifications

1. Bachelor’s degree in marketing or other business-related discipline
2. 2-4 years experience in CRM, marketing, and/or lead generation
3. Experience in customer acquisition and conversion/advocacy marketing tactics
4. Experience using and managing a CRM software/database
5. Experience using automation and email marketing programs (Mailchimp etc.)
6. Experience building and deploying email campaigns
7. Proficient in Microsoft Word and Excel computer software programs
8. Proficient in the use of email marketing platforms
9. Proficient in Design Software programs, preferred
10. Experience working in B2B, preferred
11. Experience utilizing an ERP for email automation, preferred
12. Strong organizational and time management skills
13. Ability to creatively solve problems
14. Ability to handle multiple priorities with deadlines and prioritize effectively
15. Ability to communicate creatively, professionally and effectively (written and oral)
16. Ability to work independently and as a part of a collaborative team

Perks and Benefits

Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment

Superb and exciting Mid-Year Parties – with items to give away and cash prizes!

Endless opportunities for career advancement

Exclusive ATM inside the office for employee's convenience

We set you up for success with a company-provided PC/Laptop and fiber internet connection

Look forward to weekly office perks for work from office staff – Free Coffee, Meals and Beer Fridays!

Top notch workplace with first class VIP lounge and game rooms

Child friendly spaces to cater to the needs of employees with children, enhancing work-life balance

Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues

International career growth and connections

Unlimited cash incentives for hired referrals

Mental Wellness Employee Assistance program through Lifeworks

In-house psychiatrist available to support employees' well-being

Become part of the Employee Share Units program

Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc

Cloudstaff : Build Your Career, Anywhere

Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.

Why Cloudstaff is the #1 Workplace?

Award-winning Culture : We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition

Invest in You : We support your development through comprehensive training programs, mentoring and opportunities for career advancement

Thrive as an Individual : We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.