CRM Lifecycle Marketing Lead

TYME; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

GoTyme, the Philippines-based digital bank, is seeking a seasoned professional to lead Lifecycle Marketing Programs (CRM). You will design and optimize flows, journeys, and segmentation to maximize lifetime value and conversions.

Collaborating with propositions, customer service, and sales, you will manage the CRM platform, create engaging content with the creative team, and define KPIs to measure impact.

Qualifications

• CRM and lifecycle marketing expertise
• Segmentation and personalization
• Automation of user journeys
• Cross-functional collaboration with propositions, customer service, and sales teams
• Management of customer engagement platforms
• Development and tracking of lifecycle KPIs
• Ability to measure, report on key metrics

Responsibilities

• Develop lifecycle marketing strategies and flows to maximize customer value.
• Lead creation of customer journeys and nudges to address customer issues and improve conversions.
• Manage the CRM platform and coordinate with internal creative teams for content.
• Define and own lifecycle marketing KPIs and report performance to stakeholders.

Job description

GoTyme, the Philippines-based digital bank, is seeking a seasoned professional to lead Lifecycle Marketing Programs (CRM). You will design and optimize flows, journeys, and segmentation to maximize lifetime value and conversions.

Collaborating with propositions, customer service, and sales, you will manage the CRM platform, create engaging content with the creative team, and define KPIs to measure impact.