Lifecycle Campaigns Lead

GoTyme Bank Corporation; Quezon; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

GoTyme Bank Corporation is seeking a CLM Specialist to plan, build, and optimize lifecycle campaigns and customer journeys across push, in-app, email, SMS, and messaging channels for GoTyme Bank Philippines, GoTyme Bank South Africa, and partner brands.

You will translate briefs into targeted, tested campaigns and own the build and performance of each journey, managing audience segments, triggers, QA, and ongoing optimization.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field is required.
• 2+ years in CLM, digital marketing, or campaign operations with customer engagement focus.
• Strong data mindset and ability to interpret results.
• Experience using AI tools or willingness to learn and apply them responsibly.
• Excellent communication and collaboration skills.

Responsibilities

• Plan, build and optimize lifecycle campaigns and journeys across channels.
• Set up audiences, triggers, frequency caps, A/B variants, and control groups.
• QA campaigns for targeting, personalization, links, consent and rendering.
• Monitor performance, report KPIs, and propose optimizations.
• Collaborate with Data & Analytics and business teams; contribute to playbooks and templates.

Skills

Campaign ops

Digital marketing

Customer engagement

Data analysis

AI tools

Communication

Education

Bachelor's degree

Tools

MoEngage

SQL

Mixpanel

Job description

GoTyme Bank Corporation is seeking a CLM Specialist to plan, build, and optimize lifecycle campaigns and customer journeys across push, in-app, email, SMS, and messaging channels for GoTyme Bank Philippines, GoTyme Bank South Africa, and partner brands.

You will translate briefs into targeted, tested campaigns and own the build and performance of each journey, managing audience segments, triggers, QA, and ongoing optimization.