CRM Lifecycle Lead: Engagement & Retention Champion

Home Credit Philippines; Taguig; On-site; PHP 1,339,000 - 1,786,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 50% variable performance-based-b

HMO on Day 1 and HMO dependents

Access to mental health and wellness

Wellness Leaves and Birthday Leave

Internal career mobility options

Local and international learning

Job summary

Home Credit Philippines seeks a CRM Lifecycle Team Leader to develop and execute CRM strategies that boost customer engagement, retention, and loyalty. You will manage the entire customer lifecycle, from acquisition to retention, ensuring a personalized and seamless experience across channels.

We value 5+ years in analytics, 1+ year in leadership, and a strong Design Thinking background. The role offers a competitive dayshift with opportunities for growth and impact in online product

Qualifications

• Minimum 5 years of experience in an analytical role.
• Minimum 1 year of experience as a team leader.
• Experience working with online products.
• Coding knowledge regardless of language.
• Strong background in Design Thinking.
• Proactive problem solver with attention to detail.
• Excellent communication skills, especially with senior management.

Responsibilities

• Develop and implement CRM strategies to optimize engagement and retention.
• Analyze customer data to identify trends and opportunities.
• Create and manage targeted marketing campaigns to drive acquisition and retention.
• Collaborate with cross-functional teams to ensure cohesive customer experience.
• Monitor and report on effectiveness of CRM initiatives and campaigns.
• Utilize CRM software to manage customer interactions and data.
• Develop and maintain customer segmentation and personalization strategies.
• Stay updated on CRM trends and best practices.

Skills

CRM analytics

Data analysis

Campaign management

Cross-functional collaboration

Communication with senior management

Design Thinking

Problem solving

Tools

CRM software

Data visualization tools

Job description

Home Credit Philippines seeks a CRM Lifecycle Team Leader to develop and execute CRM strategies that boost customer engagement, retention, and loyalty. You will manage the entire customer lifecycle, from acquisition to retention, ensuring a personalized and seamless experience across channels.

We value 5+ years in analytics, 1+ year in leadership, and a strong Design Thinking background. The role offers a competitive dayshift with opportunities for growth and impact in online product