CRM Lifecycle Lead: Drive Engagement & Retention

Home Credit Philippines; Philippines; On-site; PHP 700,000 - 1,100,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 50% variable bonus

HMO on Day 1 and dependents coverage

Mental health and wellness partners

Wellness Leaves and Birthday Leave

Internal career mobility options

Local and international learning

Job summary

Home Credit Philippines is seeking a CRM Lifecycle Manager to drive customer engagement across the lifecycle, from acquisition to retention. You will develop strategies, analyze data, and lead campaigns with a focus on personalization and measurable impact.

The role requires strong analytical skills, leadership experience, and proficiency with CRM tools to deliver targeted experiences. A customer-centric mindset and collaboration with multiple teams are essential.

Qualifications

• Minimum 5 years' experience in analytical role.
• Minimum 1 year’s experience as team leader.
• Experience working with online products.
• Coding knowledge regardless language.
• Design Thinking.
• Proactive problem solver.
• Analytical mind and well organized and can be trusted to pay attention to detail.
• Excellent communication skills, ability to effectively communicate with senior management.

Responsibilities

• Develop and implement CRM strategies to optimize customer engagement and retention.
• Analyze customer data to identify trends, opportunities, and areas for improvement.
• Create and manage targeted marketing campaigns to drive customer acquisition and retention.
• Collaborate with cross-functional teams to ensure a cohesive customer experience across all touchpoints.
• Monitor and report on the effectiveness of CRM initiatives and campaigns.
• Utilize CRM software to manage customer interactions and data.
• Develop and maintain customer segmentation and personalization strategies.
• Stay updated on industry trends and best practices in CRM and customer lifecycle management.

Skills

CRM strategy

Data analysis

Campaign management

Team leadership

Coding knowledge

Design Thinking

Communication with mgmt

Problem solving

Attention to detail

Tools

CRM software

Job description

Home Credit Philippines is seeking a CRM Lifecycle Manager to drive customer engagement across the lifecycle, from acquisition to retention. You will develop strategies, analyze data, and lead campaigns with a focus on personalization and measurable impact.

The role requires strong analytical skills, leadership experience, and proficiency with CRM tools to deliver targeted experiences. A customer-centric mindset and collaboration with multiple teams are essential.