Crm lead (lifecycle marketing, optimove) - 5 yrs experience

Dempsey Resource Management Inc.; Quezon City; Presencial; PHP 812.448 - 973.152; Jornada completa

Descripción de la vacante

A dynamic resource management company is seeking a CRM Lead to manage lifecycle marketing campaigns primarily through SMS and other channels. The ideal candidate will have over 5 years of experience in CRM, particularly in digital products, and must be proficient in using Optimove for various campaign strategies. Responsibilities include planning campaign calendars, executing cross-channel campaigns, and ensuring compliance with relevant regulations. The salary range for this position is up to 80,000 PHP, depending on skills and experience.

Formación

• 5+ years of experience in related fields.
• Hands-on experience using Optimove for campaign orchestration.
• Familiar with multi-channel CRM flows including SMS and email.

Responsabilidades

• Plan and manage a unified CRM calendar.
• Build and monitor lifecycle campaigns using Optimove.
• Segment users and set up triggers based on behavior.
• Collaborate with Creative and Product teams.
• Monitor key performance metrics and provide recommendations.
• Ensure compliance with regulations.

Conocimientos

Experience in CRM, retention, or lifecycle marketing

Experience using Optimove

Familiarity with multi-channel CRM flows

Understanding of user lifecycle management

Analytical and proactive mindset

Educación

Bachelor's degree

Herramientas

Optimove

Descripción del empleo

CRM LEAD (LIFECYCLE MARKETING – OPTIMOVE) - 5 YRS EXPERIENCE

Dempsey Resource Management Inc.

On-site - Quezon City 5-10 Yrs Exp Bachelor Full-time

Job Description

Government Mandated Benefits

Requirements:

• 5+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e‑commerce, or fintech preferred)
• Must have hands‑on experience using Optimove for campaign orchestration, segmentation, trigger setup, and analytics
• Familiarity with multi‑channel CRM flows – especially SMS, followed by Viber, email, and push
• Strong understanding of user lifecycle management, segmentation logic, and behavior‑driven marketing
• Comfortable working with telco dashboards, SMS platforms, or CRM APIs
• Detail‑oriented, analytical, and proactive with campaign insights and reporting

Key Responsibilities:

• Campaign Calendar & Strategy – Plan and manage a unified CRM calendar across SMS, Viber, email, and push – aligned with retention and product goals.
• Cross‑Channel Execution – Build, launch, and monitor lifecycle campaigns using Optimove, with SMS as the primary channel for communication.
• Segmentation & Triggers – Use Optimove to segment users based on behavior (e.g., VIPs, lapsing bettors, high‑converting players) and set up real‑time and scheduled triggers.
• Creative Collaboration – Work with Creative and Product teams to craft engaging, personalized content that’s channel‑appropriate and brand‑aligned.
• Performance Analysis – Monitor delivery, engagement, opt‑out rates, and conversion metrics across all channels; provide actionable recommendations for improvement.
• Compliance & Best Practices – Ensure all communications meet PAGCOR, ASC, and telco regulations (e.g., DISCLAIMERS, opt‑out logic, frequency limits).

Salary Range: (Lead Position) : up to 80,000.00 based on skills and relevant experience.

Working Location

Sacred Heart, Sacred Heart, Diliman, Quezon City, Metro Manila, Philippines