CRM Specialist

Dempsey Resource Management Inc.; Quezon City; On-site; PHP 334,800 - 558,000; Full time

Job summary

A resource management firm is seeking a Marketing Analyst to leverage Optimove for user segmentation and lifecycle marketing. The role involves crafting engaging content in collaboration with Creative teams and monitoring performance metrics across various channels. Candidates should have over 3 years of experience in CRM and a strong analytical background. Knowledge of gaming, e-commerce, or fintech will be advantageous, and familiarity with SMS and multi-channel flows is essential. This opportunity is located in Quezon City, Philippines.

Qualifications

• 3+ years of experience in CRM, retention, or lifecycle marketing for digital products.
• Hands-on experience using Optimove for campaign orchestration and analysis.
• Strong understanding of user lifecycle management and segmentation logic.

Responsibilities

• Segment users based on behavior and set up real-time triggers.
• Collaborate with creative teams to craft engaging content.
• Monitor delivery and conversion metrics across channels.

Skills

CRM experience

Data analysis

Campaign management

Segmentation

Behavior-driven marketing

Tools

Optimove

SMS platforms

CRM APIs

Job description

Segmentation & Triggers

Use Optimove to segment users based on behavior (e.g., VIPs, lapsing bettors, high-converting players) and set up real‑time and scheduled triggers.

Creative Collaboration

Work with Creative and Product teams to craft engaging, personalized content that is channel‑appropriate and brand‑aligned.

Performance Analysis

Monitor delivery, engagement, opt‑out rates, and conversion metrics across all channels; provide actionable recommendations for improvement.

Compliance & Best Practices

Ensure all communications meet PAGCOR, ASC, and telco regulations (e.g., disclaimers, opt‑out logic, frequency limits).

Requirements

• 3+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e-commerce, or fintech preferred)
• Hands‑on experience using Optimove for campaign orchestration, segmentation, trigger setup, and analytics
• Familiarity with multi‑channel CRM flows—especially SMS, followed by Viber, email, and push
• Strong understanding of user lifecycle management, segmentation logic, and behavior‑driven marketing
• Comfortable working with telco dashboards, SMS platforms, or CRM APIs
• Detail‑oriented, analytical, and proactive with campaign insights and reporting