CRM Specialist / Lead (SMS Campaigns)

Dempsey Resource Management Inc.; Quezon City; On-site; PHP 450,000 - 650,000; Full time

Benefits offered by this job

Performance Bonus

Government Mandated Benefits

Job summary

A recruitment agency in Quezon City is seeking a qualified candidate for managing SMS campaigns. The ideal applicant will possess over 3 years of experience in CRM or lifecycle marketing, particularly in gaming or fintech. Responsibilities include planning SMS strategies, launching campaigns, and performance monitoring. This is a full-time, on-site role with competitive benefits.

Qualifications

• 3+ years of experience in CRM, retention, or lifecycle marketing.
• Proven hands-on experience running high-volume SMS campaigns.
• Deep knowledge of segmentation and player lifecycle triggers.
• Experience working with telco dashboards, SMS platforms, or CRM tools.
• Familiarity with omnichannel approaches: SMS + Viber + email or push.

Responsibilities

• Plan, build, and maintain SMS campaign calendar.
• Launch scheduled and trigger-based SMS campaigns.
• Track delivery, CTR, and campaign costs.
• Copy Development – Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy.
• Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools.
• Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput, API triggers, and escalation protocols.
• Compliance & Risk Management – Ensure all messages adhere to ASC, PAGCOR, and telco guidelines

Skills

CRM

Retention Marketing

Segmentation

Lifecycle Marketing

Performance Reporting

SMS platforms

Data analysis

Education

Bachelor's degree

Tools

SMS platforms

Telco Dashboards

Telco dashboards

Job description

On-site - Quezon City 3-5 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

Key Responsibilities

• SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign calendar aligned with casino and sportsbook promotions.
• Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. bonus reminders, churn reactivation, inactivity nudges).
• Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new depositors, high churn risk) to drive tailored messaging.
• Copy Development – Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy.
• Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools.
• Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput, API triggers, and escalation protocols.
• Compliance & Risk Management – Ensure all messages adhere to ASC, PAGCOR, and telco guidelines

Requirements

• 3+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech.
• Proven hands‑on experience running high-volume SMS campaigns and A/B tests.
• Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
• Experience working with telco dashboards, SMS platforms, or CRM tools.
• Familiarity with omnichannel approaches: SMS + Viber + email or push.
• Detail-oriented, proactive, and comfortable with performance reporting.

Preview

Talent Acquisition Manager Dempsey Resource Management Inc.

Working Location

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