CRM Lead

Dempsey Resource Management Inc.; Quezon City; On-site; PHP 558,000 - 781,200; Full time

Benefits offered by this job

Performance Bonus

Employee Recognition and Rewards

Government Mandated Benefits

Job summary

Dempsey Resource Management Inc. is seeking a skilled CRM professional in Quezon City. The ideal candidate has over 5 years experience in CRM, particularly with digital products like gaming and e-commerce, and hands-on experience using Optimove.

Responsibilities include planning and executing multi-channel campaigns and segmenting users based on behavior. Strong analytical skills and detail orientation are required.

Qualifications

• 5+ years of experience in CRM, retention, or lifecycle marketing for digital products.
• Hands-on experience using Optimove for campaign orchestration.
• Comfortable working with telco dashboards and SMS platforms.

Responsibilities

• Plan and manage a unified CRM calendar across channels.
• Build, launch, and monitor lifecycle campaigns using Optimove.
• Segment users based on behavior for targeted marketing.

Skills

5+ years of experience in CRM

Experience with Optimove

Familiarity with multi-channel CRM flows

Strong understanding of user lifecycle management

Detail-oriented and analytical

Education

Bachelor's degree

Tools

Optimove

CRM APIs

SMS platforms

Job description

On-site - Quezon City 5-10 Yrs Exp Bachelor Full-time

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Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

• Campaign Calendar & Strategy – Plan and manage a unified CRM calendar across SMS, Viber, email, and push - aligned with retention and product goals.

• Cross-Channel Execution – Build, launch, and monitor lifecycle campaigns using Optimove, with SMS as the primary channel for communication.

• Segmentation & Triggers – Use Optimove to segment users based on behavior (e.g., VIPs, lapsing bettors, high-converting players) and set up real-time and scheduled triggers.

Requirements

• 5+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e-commerce, or fintech preferred)

• Must have hands-on experience using Optimove for campaign orchestration, segmentation,

trigger setup, and analytics

• Familiarity with multi-channel CRM flows - especially SMS, followed by Viber, email, and push

• Strong understanding of user lifecycle management, segmentation logic, and behavior-driven

marketing

• Comfortable working with telco dashboards, SMS platforms, or CRM APIs

• Detail-oriented, analytical, and proactive with campaign insights and reporting

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Talent Acquisition Manager Dempsey Resource Management Inc.

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