CRM Lead - 5 yrs Experience

Dempsey Resource Management; Philippines; On-site; PHP 469,000 - 781,000; Full time

Job summary

Dempsey Resource Management is seeking an experienced CRM and lifecycle marketing specialist in the Philippines to lead SMS-driven retention initiatives for gaming, e-commerce, or fintech clients. You will design campaigns, segment users, and collaborate with product and creative teams while monitoring performance and costs through internal dashboards.

Your role requires hands-on expertise with high-volume SMS campaigns, A/B testing, and a strong focus on segmentation and retention journeys.

Qualifications

• 5+ years of experience in CRM, retention, or lifecycle marketing in digital sectors.
• Hands-on with high-volume SMS campaigns and A/B tests.
• Deep knowledge of segmentation, lifecycle triggers, and retention journeys.
• Experience with telco dashboards, SMS platforms, or CRM tools.
• Familiar with omnichannel strategies: SMS, Viber, email, or push.
• Detail-oriented, proactive, and comfortable with performance reporting.

Responsibilities

• SMS strategy and calendar aligned with promotions.
• Campaign setup and execution including trigger-based messages.
• Segmentation and targeting using behavior and cohorts.
• Copy development with Creatives and Product teams.
• Performance monitoring: delivery, CTR, opt-outs, costs.
• Tech and vendor coordination with SMS gateways and APIs.
• Ensure compliance and governance.

Skills

CRM

Retention Marketing

Lifecycle Marketing

SMS Campaigns

A/B Testing

Segmentation

Omnichannel

Performance Reporting

Tools

SMS Gateway

Telco Dashboards

CRM Tools

Job description

• 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech.
• Proven hands-on experience running high-volume SMS campaigns and A/B tests.
• Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
• Experience working with telco dashboards, SMS platforms, or CRM tools.
• Familiarity with omnichannel approaches: SMS + Viber + email or push.
• Detail-oriented, proactive, and comfortable with performance reporting.

Requirements

• 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech.
• Proven hands-on experience running high-volume SMS campaigns and A/B tests.
• Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
• Experience working with telco dashboards, SMS platforms, or CRM tools.
• Familiarity with omnichannel approaches: SMS + Viber + email or push.
• Detail-oriented, proactive, and comfortable with performance reporting.

Key Responsibilities

• SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign calendar aligned with casino and sportsbook promotions.
• Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. bonus reminders, churn reactivation, inactivity nudges).
• Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new depositors, high churn risk) to drive tailored messaging.
• Copy Development – Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy.
• Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools.
• Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput, API triggers, and escalation protocols.
• Compliance &

Salary Package (Lead): up to 70,000.00