Assistant Manager, Campaign Management

Solaire Resort & Casino; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Solaire Resort & Casino in the Philippines seeks a CRM Marketing professional to plan, build, and launch multi-channel campaigns (SMS, Viber, email) for gaming and non-gaming promotions.

You will collaborate with Loyalty Marketing, Casino Marketing, F&B, Events, and Hotel teams, optimize content, run A/B tests, analyze metrics, and drive cost-efficient messaging. This role requires strong writing, data-driven thinking, and project management.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Information Systems or data analytics
• 3–5 years in marketing, CRM, database marketing or marketing automation
• Experience in CRM-driven marketing within casino/hospitality/gaming/loyalty environments
• Hands-on with automated marketing journeys, trigger-based campaigns, segmentation logic, and multi-channel communications (SMS, Viber, email, app notifications)
• Experience with analytics, IT, and operations teams for campaign accuracy and performance tracking

Responsibilities

• Plan, build, and launch SMS, Viber, and direct message campaigns for gaming and non-gaming promotions
• Ensure timely execution based on marketing calendars and deadlines
• Coordinate with Loyalty Marketing, Casino Marketing, F&B, Events, Hotel and other departments for campaign needs
• Write, edit, and polish marketing messages to align with brand tone and platform constraints
• Maintain content consistency across customer tiers and platforms
• Oversee creation of dynamic text and visual cards for platforms
• Conduct A/B testing to refine content, timing, format and targeting
• Measure and analyze performance (open rates, CTRs, etc.) and optimize
• Improve campaign effectiveness based on analytics
• Streamline intake and prioritization of message requests
• Create standardized templates for message requests, approvals, and deployment
• Monitor cost per message and messaging budget
• Propose strategies to reduce costs while maximizing reach/ROI
• Work with platform providers to troubleshoot issues and explore enhancements

Skills

Strong written communication

Data-driven thinking

Project management

Attention to detail

Collaboration

Tech-savvy

Creative judgment

Education

Bachelor’s Degree

Tools

CRM systems

Campaign dashboards

Multi-channel tools

Job description

DUTIES AND RESPONSIBILITIES

• Plan, build, and launch SMS, Viber, and direct message campaigns for both gaming and non-gaming promotions
• Ensure timely execution based on marketing calendars and operational deadlines
• Coordinate closely with Loyalty Marketing, Casino Marketing, F&B, Events, Hotel, and other departments to manage daily and scheduled campaign needs
• Write, edit, and polish marketing messages in alignment with brand tone, offer mechanics, and platform constraints
• Maintain content consistency across different customer tiers and platforms
• Oversee creation of dynamic text and visual cards (for Viber or other platforms)
• Conduct A/B testing to refine content, timing, format, and targeting
• Measure and analyze performance (open rates, redemption rates, CTRs, etc.)
• Continuously improving campaign effectiveness based on analytics and learnings
• Streamline intake and prioritization of message requests via structured workflows
• Create standardized templates for message requests, approvals, and deployment
• Monitor and manage cost per message and total messaging budget
• Propose and implement strategies to reduce messaging costs while maximizing reach and ROI
• Work with platform providers to troubleshoot issues and explore feature enhancements

KEY COMPETENCIES AND SKILLS

• Strong Written Communication: Excellent command of grammar, tone, brevity, and persuasive writing
• Data-Driven Thinking: Ability to interpret campaign metrics and apply learnings
• Project Management: Organized, deadline-driven, able to handle multiple campaigns simultaneously
• Attention to Detail: Maintains high standards in quality and compliance
• Collaboration: Comfortable working cross-functionally with multiple departments
• Tech-Savvy: Familiarity with CRM systems, messaging dashboards, campaign tracking tools
• Creative Judgment: Understands how to make offers more enticing within limited formats

KEY PERFORMANCE INDICATORS/KEY SUCCES FACTORS

• Message Delivery Timeliness: % of campaigns deployed on schedule
• Engagement Metrics: Open rate, click-through rate, and redemption rate of SMS/Viber campaigns
• A/B Testing Results: Number of optimizations implemented and their success rate
• Message Accuracy: Zero to minimal post-send corrections required
• Cost Efficiency: Reduction in cost per message and improved ROI over time
• Internal Satisfaction: Positive feedback from internal stakeholders on content quality and workflow responsiveness
• Process Improvement: Documented enhancements to workflow or campaign setup that improve productivity or reduce lead time

Requirements

• Educational Attainment - Bachelor’s Degree
• Major Field of Study - Marketing, Business Administration, Information Systems, Data Analytics, or related fields
• Minimum 3–5 years in marketing, CRM, database marketing, or marketing automation
• Proven experience in CRM-driven marketing communication, preferably within casino, hospitality, gaming, retail, or loyalty-based environments.
• Hands-on exposure to automated marketing journeys, trigger-based campaigns, segmentation logic, and multi-channel communications such as SMS, Viber, email, and app notifications.
• Experience working with analytics, IT, and operations teams to ensure campaign accuracy, compliance, and performance tracking.