CRM Executive

Betway Group; Mexico; On-site; PHP 446,400 - 669,600; Full time

Benefits offered by this job

Health insurance

Employee Assistance Programme

Job summary

Betway Group is seeking a CRM Executive in Pampanga, Philippines, to own and optimise customer lifecycle stages. This role focuses on executing sports CRM campaigns, managing loyalty programmes, and ensuring effective communication strategies.

The ideal candidate will have strong organisational skills, fluency in Spanish and English, and a passion for data insights. Benefits include health insurance and an Employee Assistance Programme.

Qualifications

• Clear, confident communication (written and verbal).
• Collaborative mindset with cross-functional teams.
• Strong organisational skills for managing multiple projects.
• Exceptional attention to detail and quality.
• Adaptability in fast-moving environments.
• Passion for CRM and data insights.
• Project management focused.
• Fluency in both Spanish and English.

Responsibilities

• Execution & ownership of sports CRM campaigns.
• Management of sports automated lifecycle.
• Ownership of sports loyalty programmes.
• Executing large event-based campaigns.
• Managing communication tools – email, SMS, push notifications.
• Content creation with the creative department.
• Ensuring Betway websites are optimised.
• Regular competitor analysis.

Skills

Clear, confident communication

Collaborative mindset

Strong organisational skills

Attention to detail

Adaptability

Passion for CRM and data insights

Project management

Fluency in Spanish

Fluency in English

Job description

As a CRM Executive, you’ll own the optimisation of all stages of the customer lifecycle for the respective markets, retaining customers for longer and ensuring they play in a safe and responsible manner.

Responsibilities

• Execution & ownership of sports CRM campaigns for the respective market(s)
• Management of the sports automated lifecycle, ensuring onboarding, active & reactivation campaigns are regularly optimised, tested & reported on to maximise KPIs
• Ownership of main sports loyalty programmes, ensuring they are regularly refined and tested to deliver against retention rates & player value goals
• Owning and executing large event‑based campaigns (e.g., World Cup) used in both acquisition & retention channels
• Executing additional ad‑hoc campaigns around upsells and sponsorship activation giveaways
• Managing a range of communication tools – email, SMS, push notification, in‑app messaging
• Managing content creation with the help of the creative department
• Ensuring Betway websites are up to date and optimised, particularly the app and mobile site
• Regular competitor analysis to better understand our positioning in the market

Qualifications

• Clear, confident communication (written and verbal), with the ability to breakdown complex ideas
• Collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – remaining sharp, productive and positive in fast‑moving environments
• Passion for CRM and data insights
• Project management and delivery focused
• Fluency in both Spanish and English

Desirable Skills

• In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Knowledge of sports betting exposure and good knowledge of a content management system

Benefits

Health insurance

Employee Assistance Programme (resources for you and your family)