Casino CRM Manager

Reliasourcing; Pasay; On-site; PHP 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Opportunity for career growth

Exposure to innovative CRM strategies

Job summary

A leading iGaming company in the Philippines is seeking an experienced Casino CRM Manager to lead CRM strategies focused on enhancing player engagement and loyalty. Responsibilities include managing CRM campaigns, analyzing player behavior, and collaborating with cross-functional teams. Candidates should have proven CRM management experience within iGaming, strong analytical skills, and a Bachelor's degree in a relevant field. This role offers competitive compensation and growth opportunities in a dynamic environment.

Qualifications

• Proven experience in CRM management within online casino or iGaming.
• Strong analytical and reporting skills.
• Understanding of player lifecycle and retention strategies.

Responsibilities

• Develop and optimize CRM strategies for player engagement.
• Manage end-to-end CRM campaigns and analyze player behavior.
• Collaborate with marketing and compliance teams on CRM initiatives.

Skills

CRM management

Data analytics

Player retention strategies

Communication

Stakeholder management

Communication

Education

Bachelor’s degree in Marketing, Business, or Data Analytics

Tools

CRM platforms

Marketing automation tools

Data analytics tools

Job description

Job Description

Full Job Description

We are seeking an experienced Casino CRM Manager to lead and optimize customer relationship management strategies across its online casino products. The role will focus on player engagement, retention, lifecycle management, and data-driven CRM initiatives to enhance player value and loyalty.

Key Responsibilities

• Develop, execute, and optimize CRM strategies to drive player acquisition, retention, and reactivation
• Manage end-to-end CRM campaigns including segmentation, targeting, promotions, and player journeys
• Analyze player behavior and performance metrics to improve engagement and lifetime value
• Collaborate with marketing, product, analytics, and compliance teams to ensure aligned CRM initiatives
• Oversee bonus mechanics, promotions, and loyalty programs in line with business objectives
• Ensure CRM activities comply with regulatory, responsible gaming, and data protection requirements
• Manage CRM tools, automation platforms, and campaign calendars
• Prepare performance reports and insights for stakeholders and senior management
• Identify opportunities for personalization and innovation in player communications

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
• Proven experience in CRM management within online casino or iGaming
• Strong understanding of player lifecycle, segmentation, and retention strategies
• Hands‑on experience with CRM platforms, marketing automation, and data analytics tools
• Data‑driven mindset with strong analytical and reporting skills
• Excellent communication, stakeholder management, and leadership abilities

Nice to Have

• Experience with loyalty programs, VIP management, or gamification tools
• Knowledge of regulated iGaming markets and responsible gaming frameworks
• Experience working with global or multi‑market casino products

What We Offer

• Competitive compensation and benefits
• Opportunity to work with a global leader in gaming technology
• Career growth and exposure to innovative CRM and engagement strategies