CRM Data Strategy & Analytics Lead

PJ Lhuillier Group of Companies; Makati; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

PJ Lhuillier Group of Companies is seeking a data-driven CRM & Marketing Analytics Lead in Makati to manage customer engagement data and enable targeted campaigns. The role focuses on data accuracy, governance, and actionable insights to drive retention and engagement across loyalty programs.

You will oversee CRM settings, data lifecycle management, and segmentation, collaborating with marketing, product, and rewards teams to optimize data-driven decisions.

Qualifications

• Four-year bachelor's degree in business, IT, or data science.
• At least 5 years of CRM operations, database management, or marketing analytics.
• Experience with CRM systems and loyalty program platforms.
• Strong data analysis and reporting capabilities.
• Excellent interpersonal, planning, and problem-solving skills.

Responsibilities

• Maintain the structure, quality, and organization of customer data to support campaign targeting and analytics.
• Manage customer data lifecycle, including cleansing, enrichment, and consolidation.
• Administer CRM platform settings and features to meet evolving engagement needs.
• Extract and prepare customer segments based on campaign briefs, behavior, and product usage.
• Provide insights and reports from customer data to support decision-making in marketing, product, and rewards programs.
• Collaborate with internal units to ensure data use aligns with customer journey touchpoints.
• Enforce compliance with internal data policies and relevant external regulations (e.g., privacy standards).
• Recommends improvements to data processes, platforms, and engagement workflows based on analysis and operational gaps.

Skills

CRM operations

Database management

Marketing analytics

Data analysis

Interpersonal skills

Planning and organizing

Problem solving

Education

Bachelor's degree

Tools

CRM platforms

Loyalty platforms

Job description

PJ Lhuillier Group of Companies is seeking a data-driven CRM & Marketing Analytics Lead in Makati to manage customer engagement data and enable targeted campaigns. The role focuses on data accuracy, governance, and actionable insights to drive retention and engagement across loyalty programs.

You will oversee CRM settings, data lifecycle management, and segmentation, collaborating with marketing, product, and rewards teams to optimize data-driven decisions.