CAMPAIGN MANAGER

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

The Bank of the Philippine Islands (BPI) is seeking a Campaign Manager, Go-to-Markets to lead data-driven CRM campaigns across bank segments, focusing on profitability and customer retention. You will translate analytics into personalized offers and programs that anticipate customer needs and drive campaign success.

Collaborating with teams such as CIA, Data Science, and Segment, you will design scalable campaign workflows, monitor performance, and continuously optimize strategies to maximize

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years in marketing, project management and customer analytics.
• Knowledge of campaign management, customer needs and data analytics.
• Strong communication and presentation skills.
• Proven track record in campaign/leads management across platforms like Salesforce, EMM, and Adobe.

Responsibilities

• Plan and execute campaigns to generate incremental revenue, improve profitability and retention.
• Collaborate with CIA, Data Science, and Segment; maintain clear communication plans.
• Define, update and manage campaigns through their lifecycle and optimize performance.
• Build competency and support strategic projects.
• Create automated campaign workflows using campaign management platforms.

Skills

Campaign management

Data analytics

Communication

Presentation skills

Project management

Customer insights

Education

Bachelor’s degree in Marketing

Tools

Salesforce

EMM

Adobe

Job description

The Campaign Manager, Go-to-Markets focuses on developing and implementing data-driven CRM campaigns to maximize customer profitability and retention across all bank segments. It involves strategizing with various teams and leveraging on analytics to create personalized offers and programs that anticipate customer behavior and drive campaign success.

Responsibilities

• Campaign Development and Execution: Plans and executes campaigns designed to generate incremental revenue, improve customer profitability, and enhance retention, all while maintaining optimal cost-to-revenue ratios. Prepares campaign briefs, mechanics, business cases, and secures necessary approvals
• Collaboration and Communication: Proactively works with teams like CIA, Data Science, and Segment, fostering alignment and resolving issues. Develops clear communication plans and ensures mechanics are suitable for multiple channels
• Strategy and Optimization: Defines, updates, and manages campaigns through their lifecycle. Utilizes insights from data to continuously optimize performance and refine strategies. Accesses and analyzes performance reports to identify opportunities for improvement
• Competency Building and Strategic Support: Builds expertise through regular training, knowledge-sharing initiatives, and serves as a resource for strategic projects
• Process Automation: Creates automated campaign workflows using campaign management platforms to streamline execution and improve efficiency

Qualifications

• Bachelor’s degree in Marketing or any-related filed
• At least 3 years experience in p rofessional experience in Marketing, Project Management, and Customer Analytics
• Knowledgeable in campaign management, customer needs, and data analytics
• Strong communication and presentation skills
• Proven track record in campaign/leads management in various platforms like Salesforce, EMM, Adobe, etc.