Remote CRM & Lifecycle Marketing Specialist

KMC Solutions

Taguig

Remote

PHP 420,000 - 540,000

Part time

2 days ago

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Job summary

KMC Solutions is seeking a CRM Marketing Specialist for a 6-month project-based engagement, working from home. You will drive customer engagement, onboarding, renewal, and lifecycle campaigns across email, SMS, push, and in-app messaging, collaborating with design teams to craft compelling content.

The role emphasizes data-driven optimization, audience segmentation, and performance analysis, with strong focus on privacy and consent compliance.

Qualifications

2–3 years in CRM marketing or lifecycle marketing with hands-on campaign execution.
Experience with Braze, Salesforce Marketing Cloud, or CleverTap preferred.
Proficiency in Figma for campaign content with designers.
Experience with email, SMS, push, in-app, and web campaigns.
Strong written and verbal communication skills and stakeholder coordination.
Understanding of email deliverability, consent, and data privacy.
Work-from-home capable and organized to manage multiple campaigns.

Responsibilities

Execute CRM and lifecycle campaigns supporting onboarding, engagement, retention, renewals.
Manage customer journeys with timely communications across the lifecycle.
Create and update campaign content using Figma with designers.
Coordinate multi-channel campaigns via email, SMS, push, in-app, and web.
Monitor performance, identify gaps, and recommend messaging improvements.
Apply segmentation and campaign testing to boost results.
Track and report on campaign metrics and engagement.
Ensure data integrity and compliance with consent and privacy rules.
Support member engagement initiatives and revenue-generating activities.
Coordinate with stakeholders to ensure timely delivery of communications.
Maintain attention to detail in setup, targeting, and QA.