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Internal Job Title: Marketing Manager (Campaign & Content Management)
Location: 5th Floor, One West Aeropark Building, Clark Freeport Zone, Mabalacat City, Pampanga
Work Set-Up: Hybrid (3 days onsite and 2 days WFH)
Work Schedule: Day Shift (AU Time); 6AM Manila Time
About the client:
Avina Therapy is a specialised allied health and behaviour support provider operating in New South Wales, Victoria, Queensland, and South Australia. We support children, adults and senior citizens living with and without disability through NDIS, Medicare, and private funding pathways, delivering services in clinic, community, and via telehealth. Our multidisciplinary team provides Occupational Therapy, Speech Pathology, Positive Behaviour Support, Psychology, Social Work, Dietetics, and Physiotherapy.
Position Summary:
We are seeking a proactive and highly organized Marketing Manager to support our client's marketing initiatives through effective campaign execution, content management, and digital marketing activities. This is a hands‑on, individual contributor role suited for a marketing professional who can manage multiple projects, create engaging content, and coordinate marketing campaigns across various channels. The successful candidate will be responsible for coordinating campaign delivery, managing content production workflows, executing email marketing activities, and monitoring campaign performance.
Duties and Responsibilities:
- Plan, coordinate, and execute marketing campaigns across digital, email, social media, website, referral, and lead generation channels.
- Develop and maintain campaign plans, timelines, content calendars, and publishing schedules to ensure timely delivery of marketing initiatives.
- Create, edit, and repurpose marketing content for various channels, including blogs, email campaigns, social media posts, landing pages, and other marketing materials.
- Manage the end-to‑end content production process, including content briefs, reviews, approvals, and publishing schedules.
- Build, schedule, and manage email marketing campaigns to support audience engagement, lead nurturing, and business objectives.
- Upload and manage website content, landing pages, and campaign assets using relevant content management systems.
- Utilize CRM and marketing automation platforms to support campaign execution, audience engagement, and customer journey initiatives.
- Monitor campaign performance and key performance indicators (KPIs), prepare reports, and recommend improvements to enhance campaign effectiveness.
- Conduct basic SEO, keyword, and competitor research to support content development and digital marketing initiatives.
- Create and edit marketing materials using Canva or similar graphic design tools, ensuring consistency with brand guidelines.
- Coordinate with internal stakeholders and external partners to ensure marketing deliverables are completed accurately and on schedule.
- Maintain marketing databases, digital asset libraries, campaign documentation, and other marketing resources.
- Identify opportunities to improve marketing processes, content quality, campaign performance, and lead generation outcomes.
- Ensure marketing materials are accurate, consistent, and aligned with brand guidelines and relevant compliance requirements.
- Stay informed of digital marketing trends, content strategies, and emerging opportunities to improve campaign performance.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 3-5 years of relevant experience in marketing, particularly in campaign management, content management, and digital marketing.
- Proven experience creating, coordinating, and executing marketing campaigns across multiple channels.
- Strong content creation and management skills, including experience developing and repurposing content for different marketing platforms.
- Hands‑on experience with digital marketing activities, including email marketing and campaign performance monitoring.
- Experience using CRM and marketing automation platforms; familiarity with Zoho CRM is highly preferred, but experience with other CRM platforms may also be considered.
- Proficiency in Canva or similar graphic design tools for creating or editing marketing materials is an advantage.
- Familiarity with project management tools and content management systems is beneficial.
- Basic understanding of SEO, content marketing principles, and digital campaign performance metrics.
- Strong written English communication skills and attention to detail.
- Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Resourceful, proactive, and adaptable, with the ability to work independently and take ownership of assigned responsibilities.
- Strong problem‑solving skills and the ability to adjust quickly to changing priorities and business needs.
- Comfortable collaborating with stakeholders and working in a hybrid environment.
- Experience supporting Australian or international markets is an advantage but not required.
- A portfolio showcasing previous marketing campaigns, content, or other relevant marketing work is an advantage.