Senior Email Marketing Manager - Salesforce Marketing Cloud (B2B Telco)

MicroSourcing; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

MicroSourcing in Taguig, Philippines, seeks a Senior Email Marketing Manager (Salesforce Marketing Cloud) to own the email strategy for a dynamic Australian telco client, lead a growing marketing team, and drive engagement and revenue.

You will design multi‑touch campaigns, mentor for SFMC proficiency, and ensure compliance and deliverability while partnering with stakeholders to optimise performance.

Qualifications

• Bachelor's degree in Marketing, Communications, or equivalent practical experience.
• 5+ years of progressive experience in email marketing, with at least 3 years hands-on in SFMC.
• Proven success in leading, mentoring, or training marketing teams.
• Strong track record of building and managing high‑impact nurture programs and automated journeys.
• Deep knowledge of email marketing best practices, compliance, and deliverability.
• Analytical mindset, comfortable with data and using it to drive decisions.
• Exceptional communication and collaboration skills.

Responsibilities

• Own the email marketing roadmap and multi-channel campaigns.
• Mentor and train the marketing team in SFMC and best practices.
• Lead nurture streams and automated journeys through the funnel.
• Drive campaign performance via A/B testing and data‑driven optimisation.
• Leverage segmentation and dynamic content for personalised communications.
• Ensure compliance and deliverability with Spam Act, Privacy Act, and laws.
• Translate performance data into insights for senior stakeholders.

Skills

Email marketing

SFMC

Team leadership

Data analysis

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Salesforce Marketing Cloud

Journey Builder

Job description

Position Summary

Senior Email Marketing Manager (Salesforce Marketing Cloud) – B2B Telco, Taguig, Metro Manila, Philippines. Full‑time, on‑site, day shift.

We are building a new team to support a dynamic challenger in the Australian telco space. The role focuses on owning the email strategy, developing marketing outcomes, and leading a growing team of marketing specialists.

Key Responsibilities

• Strategic Campaign Leadership: Own the email marketing roadmap—designing and delivering multi-touch, multi-channel campaigns that drive engagement, conversion, and revenue growth.
• Mentorship & Training: Act as a trainer for the team members—building capability in SFMC, campaign execution with Journey Builder, and email marketing best practices. Establish documentation, playbooks, and training resources to ensure continuous team development.
• Lead Nurture & Journey Optimisation: Architect advanced nurture streams and automated journeys that guide prospects through the funnel and deepen customer relationships.
• Performance Optimisation: Champion a culture of experimentation—leading A/B testing, data‑driven optimisation, and continuous improvement across all campaigns.
• Audience Personalisation at Scale: Leverage segmentation, dynamic content, and data insights to deliver personalised, impactful communications.
• Compliance & Deliverability: Ensure all campaigns meet best practices and regulatory standards (Spam Act, Privacy Act, and Consumer Law), safeguarding brand reputation and inbox placement.
• Reporting & Stakeholder Management: Translate data into insights—presenting performance outcomes and recommendations to senior stakeholders and influencing wider digital marketing strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, or equivalent practical experience.
• 5+ years of progressive experience in email marketing, with at least 3 years hands‑on in SFMC.
• Proven success in leading, mentoring, or training marketing teams.
• Strong track record of building and managing high‑impact nurture programs and automated journeys.
• Deep knowledge of email marketing best practices, compliance, and deliverability.
• Analytical mindset, comfortable with data and using it to drive decisions.
• Exceptional communication and collaboration skills.

Preferred Skills / Expertise

• Salesforce Marketing Cloud Email Specialist or Consultant certification.
• Experience in scaling marketing operations and creating documentation/playbooks.
• Knowledge of Marketo or Marketing Automation tools.

Benefits

• Competitive Rewards*: Enjoy above‑market compensation, healthcare coverage on day one, plus one or more dependents, paid time‑off, group life insurance, and performance bonuses.
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company‑sponsored events and activities.
• Work‑Life Harmony: Experience a culture that values your time, offering a balanced schedule and team‑driven initiatives designed to help you enjoy life beyond work.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

• Terms & conditions apply.