Channel Trade Marketing Associate

San Miguel Foods; Pasig; On-site; PHP 350,000 - 480,000; Full time

Job summary

San Miguel Foods is seeking a Channel Trade Marketing Associate to drive sales performance and optimize trade strategies. The role focuses on analyzing retail formats, evaluating brand performance, and leading channel management for Modern Trade accounts.

The ideal candidate holds a bachelor’s degree in marketing or related field and has 2–3 years of sales experience with strong analytical and financial acumen.

Qualifications

• Bachelor’s degree in Marketing, Business Management, Economics, or related field.
• 2–3 years of sales experience, preferably in Trade Marketing and/or Brand Marketing.
• Strong business acumen with understanding of financial performance from topline to bottom line.
• Proficient in computer applications and business software.
• Highly analytical with strong critical-thinking skills.

Responsibilities

• Analyze retail sales formats, provide sales performance analysis, establish trade standards, and develop customized programs for Modern Trade channels.
• Evaluate brand and SKU performance, provide comprehensive category analysis, collaborate for strategy alignment, and lead annual channel management.
• Recommend additional products, assess competitors, and implement effective strategies while evaluating and improving market penetration programs.
• Manage trade cost budgets specifically for Modern Trade Channel Customers. Co-approve activity mechanics based on aligned strategies, monitor sales realization and P&L, track program post-evaluations, and compute sourcing activities.
• Co-manages event pitches, co-approves most qualified agencies, and conducts post-evaluation of special events under the Modern Trade accounts under the trade cost.
• Co-sign sales forecasts, formulate forecasts based on off-take and monitor sell-in volume and sales turnover versus forecasts.

Skills

Sales experience

Analytical thinking

Financial acumen

Education

Bachelor’s degree in Marketing / Business / Economics

Tools

Computer proficiency

Job description

We’re looking for a Channel Trade Marketing Associate to drive sales performance and optimize trade strategies.

Responsibilities:

• Analyze retail sales formats, provide sales performance analysis, establish trade standards, and develop customized programs for Modern Trade channels.
• Evaluate brand and SKU performance, provide comprehensive category analysis, collaborate for strategy alignment, and lead annual channel management.
• Recommend additional products, assess competitors, and implement effective strategies while evaluating and improving market penetration programs.
• Manage trade cost budgets specifically for Modern Trade Channel Customers. Co-approve activity mechanics based on the aligned strategies from the Business Unit, monitor sales realization and P&L, track program post-evaluations, and compute sourcing activities.
• Co-manages event pitches, co-approves most qualified agencies, and conducts post-evaluation of special events under the Modern Trade accounts under the trade cost.
• Co-sign sales forecasts, formulate forecasts based on off-take and monitor sell-in volume and sales turnover versus forecasts.

Qualifications:

• Bachelor’s degree in Marketing, Business Management, Economics, or a related field.
• Minimum of 2-3 years of sales experience, preferably with exposure to Trade Marketing and/or Brand Marketing.
• Strong business acumen with a comprehensive understanding of financial performance from topline to bottom line
• Proficient in computer applications and business software.
• Highly analytical with strong critical-thinking skills.