Trade Marketing Manager

Nutra-finity Corporation; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Nutra-finity Corporation is seeking a Trade Marketing Manager in Makati to drive sales growth through robust trade strategies, retail execution, and channel development. You will collaborate closely with Sales and Marketing to enhance product availability, visibility, and sell-out performance across all trade channels.

The role requires 3–5 years in Trade Marketing or FMCG Sales, with strong experience in retail execution and distributor collaboration.

Qualifications

• Bachelor’s degree in business, Marketing, or related field.
• 3–5 years' experience in Trade Marketing or FMCG Sales roles.
• Strong background in retail execution and channel management.
• Excellent analytical and negotiation skills.
• Experience in FMCG distribution is required.

Responsibilities

• Design and implement trade marketing experiments in sandbox or pilot markets.
• Execute in-store promotions, merchandising, and activation programs for test products.
• Collaborate with Sales teams to ensure proper distribution and execution in target outlets.
• Track and analyze sell-out performance, shopper behavior, and promotion effectiveness.
• Identify high-performing trade strategies for scale-up.
• Manage sandbox trade budgets and ensure efficient allocation of resources.
• Develop POS materials and retail execution tools for pilot testing.
• Monitor competitor activity within test markets.
• Gather insights from retailers, distributors, and consumers for improvement.
• Provide recommendations for national rollout based on test results.

Skills

Retail execution

Channel management

Analytical skills

Negotiation

Education

Bachelor’s degree in business, Marketing, or related field

Job description

Trade Marketing Manager is responsible for driving sales growth through effective trade strategies, retail execution, and channel development. The role ensures strong collaboration between Sales and Marketing to improve product availability, visibility, and sell-out performance across all trade channels.

Key Responsibilities:

• Design and implement trade marketing experiments in sandbox or pilot markets.

• Execute in-store promotions, merchandising, and activation programs for test products.

• Collaborate with Sales teams to ensure proper distribution and execution in target outlets.

• Track and analyze sell-out performance, shopper behavior, and promotion effectiveness.

• Identify high-performing trade strategies for scale-up.

• Manage sandbox trade budgets and ensure efficient allocation of resources.

• Develop POS materials and retail execution tools for pilot testing.

• Monitor competitor activity within test markets.

• Gather insights from retailers, distributors, and consumers for improvement.

• Provide recommendations for national rollout based on test results.

Qualifications:

• Bachelor’s degree in business, Marketing, or related field.

• 3-5 years' experience in Trade Marketing or FMCG Sales roles.

• Strong background in retail execution and channel management.

• Excellent analytical and negotiation skills.

• Experience in FMCG distribution is required.