Category Manager for Jolly

Fly Ace Corp; Pasay; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Fly Ace Corp seeks an experienced Brand Manager in Metro Manila to lead brand strategy and execution for assigned categories. You will drive consumer insights, planning, and multi-channel communications to strengthen brand equity and sales.

The role requires 4+ years in brand management (FMCG preferred), strong business acumen, and hands-on experience in pricing, promotions, and new product development. Onsite work Mon-Fri in Paranaque/Pasay area with a dynamic market focus.

Qualifications

• Must be a College Graduate.
• Minimum 4 years experience in brand management and consumer marketing; FMCG experience advantageous.
• Currently serving as Brand Manager or equivalent.
• Experience in Brand Strategy and Execution, Business Analysis, Integrated Communications, Financial Management, New Product Development.
• Strong commercial and entrepreneurial skills.
• Must be willing to work full onsite Mon - Fri, location FACC, Coral Way Pasay.

Responsibilities

• Articulate and paint credible picture of possibilities to create long-term strategic plans for assigned categories.
• Anticipate future consequences and trends.
• Define root cause factors from data and experience and convert into actionable decisions.
• Identify knowledge gaps, plan and execute strategic & tactical research, interpret market research results.
• Develop and recommend brand positioning strategies based on market analysis.
• Develop integrated multi-channel communications (ATL, BTL, PR, in store)
• Conceptualize, implement & evaluate consumer promotions aligned with brand strategy.
• Plan, monitor and analyze brand financial requirements.
• Undertake accurate short- and long-term demand forecasting.
• Develop and implement pricing strategies for the brand.
• Generate new product ideas and manage new product development.

Skills

Strategic Agility

Business Acumen

Consumer Insighting

Brand / Product Positioning

Communications Planning & Execution

Promotions

Financial Planning

Forecasting

Pricing

New Product Development

Education

College degree

Job description

• Strategic Agility - Articulate and paint credible picture and vision of possibilities and likelihoods to create competitive and breakthrough mid to long term strategic plans for the assigned categories. Sees ahead clearly and can anticipate future consequences and trends accurately. Has broad knowledge and perspective of the business and is future oriented
• Business Acumen - Define root cause factors from data, experience and converting that knowledge into timely and actionable decisions.
• Consumer Insighting - Identify knowledge gaps, plan and execute strategic & tactical research, interpret market research, interpret market research results and enrich our understanding of consumer / shopper motivations and behaviors to develop marketing plans that build brand and commercial equity.
• Brand / Product Positioning - Evaluate market segments. current / prospective gaps and opportunities to develop and recommend positioning strategies
• Communications Planning & Execution - Work with partners (both internal & external) to develop integrated multi-channel communications (ATL, BTL, PR, in store) that connects Brand positioning, Communication Strategy and Creative Executions to targeted consumers. This involves development of communications materials and annual media strategy / plans.
• Promotions - Conceptualize, implement & evaluate consumer promotions that are aligned with brand strategy
• Financial Planning - Plan, monitor and analyze brand financial requirements
• Forecasting - Undertake accurate short-and-long-term demand forecasting
• Pricing - Develop and implement pricing strategies and programs for the brand assigned
• New Product Development - Generate new product ideas that build brand value and manage new Product Development

Qualifications:

• Must be a College Graduate
• Must have at least minimum of 4 years experience in brand management and consumer marketing, etc. from FMCG Industry is an advantage
• Currently serving as a Brand Manager role or equivalent.
• Experience working on Brand Strategy and Execution, Business Analysis, Integrated Communication, Financial Management, New Product Development
• With strong commercial and entrepreneurial skills
• Must be willing to work full onsite Mon - Fri, location FACC, Coral Way Pasay