Brand Manager

Our Clients; Philippines; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Our Clients in Makati City is seeking a Brand Manager to develop and execute brand strategies, monitor performance, and drive growth across channels. This onsite role requires strong leadership in campaign planning and cross-functional collaboration with sales, R&D, and finance.

The ideal candidate brings 4–7 years of FMCG brand experience, proven ability to manage portfolios and budgets, and adeptness at translating data into actionable plans.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, or a related field.
• 4–7 years of relevant experience in brand management, product management, marketing, or a similar commercial role within FMCG.
• Strong experience in developing and implementing brand strategies and integrated marketing campaigns.
• Experience managing product portfolios and/or new product launches.
• Strong understanding of FMCG consumers, retail channels, and market dynamics.
• Experience working closely with Sales and Trade Marketing teams is highly preferred.
• Experience in managing brand budgets and analyzing brand P&L is preferred.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies.
• Excellent project management, communication, presentation, and stakeholder management skills.

Responsibilities

• Brand Strategy & Management: Develop and execute comprehensive brand strategies aligned with the company’s overall business objectives and growth plans.
• Monitor brand health, awareness, equity, consumer perception, and overall market performance.
• Marketing Planning & Campaign Execution: Develop and manage integrated marketing campaigns across relevant channels, including digital, social media, e-commerce, traditional media, activations, and in-store initiatives.
• Work closely with creative, media, digital, and advertising agencies to develop effective campaigns and marketing assets.
• Consumer & Market Insights: Conduct regular analysis of consumer behavior, market trends, category developments, and competitor activities.
• Translate consumer and market insights into actionable brand strategies and marketing initiatives.
• Product & Portfolio Management: Manage the brand/product portfolio throughout its lifecycle, from product development and launch to optimization or phase-out.
• Work closely with Research & Development, Supply Chain, Quality, and other relevant teams to ensure successful product development and commercialization.
• Brand P&L & Budget Management: Manage the brand’s P&L and monitor key financial indicators, including sales, gross margin, marketing expenses, and profitability.
• Work closely with Finance to prepare forecasts, budgets, and business performance reviews.

Skills

Brand management

Marketing

Brand strategy

Campaign management

Product management

P&L management

Budget management

Analytics

Stakeholder management

Education

Bachelor’s in Marketing

Job description

Location: Makati City

Work Set-up: Fully Onsite | Dayshift | Monday - Friday

Job Description:

The Brand Manager will be responsible for developing, executing, and managing brand strategies that drive sustainable business growth, strengthen brand equity, and increase market share. The role will oversee the brand’s overall performance, including marketing plans, portfolio strategy, consumer insights, product initiatives, trade activities, and financial performance.

Key Responsibilities:

Brand Strategy & Management

Develop and execute comprehensive brand strategies aligned with the company’s overall business objectives and growth plans.

Monitor brand health, awareness, equity, consumer perception, and overall market performance.

Marketing Planning & Campaign Execution

Develop and manage integrated marketing campaigns across relevant channels, including digital, social media, e-commerce, traditional media, activations, and in-store initiatives.

Work closely with creative, media, digital, and advertising agencies to develop effective campaigns and marketing assets.

Consumer & Market Insights

Conduct regular analysis of consumer behavior, market trends, category developments, and competitor activities.

Translate consumer and market insights into actionable brand strategies and marketing initiatives.

Product & Portfolio Management

Manage the brand/product portfolio throughout its lifecycle, from product development and launch to optimization or phase-out.

Work closely with Research & Development, Supply Chain, Quality, and other relevant teams to ensure successful product development and commercialization.

Brand P&L & Budget Management

Manage the brand’s P&L and monitor key financial indicators, including sales, gross margin, marketing expenses, and profitability.

Work closely with Finance to prepare forecasts, budgets, and business performance reviews.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, or a related field.
• 4–7 years of relevant experience in brand management, product management, marketing, or a similar commercial role within FMCG.
• Strong experience in developing and implementing brand strategies and integrated marketing campaigns.
• Experience managing product portfolios and/or new product launches.
• Strong understanding of FMCG consumers, retail channels, and market dynamics.
• Experience working closely with Sales and Trade Marketing teams is highly preferred.
• Experience in managing brand budgets and analyzing brand P&L is preferred.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies.
• Excellent project management, communication, presentation, and stakeholder management skills.